Cresanti’s Corner: Lend Your Support on Giving Tuesday | International Franchise Association

Cresanti’s Corner: Lend Your Support on Giving Tuesday




Like many people, I treasure this week each year. It represents an annual occasion to spend time with family and loved ones during Thanksgiving, and to reflect on the values that bind us together. Around dinner tables and in countless conversations with friends and family, this season presents a unique opportunity to take time out of our crowded lives to express gratitude for the people who make our lives full. The holiday also provides a moment to pivot as we look toward the end of the year – a time often marked by a spirit of giving.

Here at the International Franchise Association, and through our IFA Foundation, that spirit of giving is on the top of our minds. The IFA Foundation performs critically important work to the mission of the IFA – to protect, promote, and enhance the franchise business model. We do this by promoting the next generation of young franchising entrepreneurs; uplifting the voices, experiences, and talents of those from underserved communities; and connecting veterans across the U.S. to business opportunities in franchising.

Every day, the IFA Foundation’s efforts benefit the work of IFA members. I am especially proud that so many of our members make the IFA Foundation a key part of their philanthropic giving each year. This year, the IFA Foundation is doing even more to raise awareness and funds for its work by participating in #GivingTuesday, the international day of giving that falls on the last Tuesday after Thanksgiving, this year on Tuesday, Nov. 28. #GivingTuesday kick-starts the most active time of the year for charitable giving in the United States. During this #GivingTuesday, I hope that you’ll consider giving to the IFA Foundation. Learn more here.

Any amount – large or small – helps the Foundation change the lives of individuals by growing opportunity within the franchise industry, and assists in our wider efforts to share the good news of franchising through key non-profit programs. Please join me as I give this #Giving Tuesday!


Robert Cresanti, CFE

President and CEO

International Franchise Association