By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

The Four Pillars of a Successful Franchise

In order to make a franchise successful, there are numerous factors to consider. We've boiled them down to four main principles:

1. Operations

It’s crucial to have an operations manual in order to run a successful franchise/company. The purpose of the operations manual is to organize, document and communicate operational requirements, systems and procedures for the franchisor and the franchisee. Consider the manual a toolkit, or bylaws for the business. From personnel to bookkeeping to quality controls, the manual documents the entire franchise’s protocols and procedures to operate within the brand concept.
August 29, 2023

Why Verlo Mattress Is Embracing AI To Make A Difference With Franchisee Review Responses And Why You Should Too

Ira Klusendorf, Vice President of Marketing at Verlo Mattress, embraces new AI technologies and encourages his franchisees to do the same. As the Verlo team is busy expanding their footprint across the country, Ira believes AI can be an “easy button” for franchisees to use to free up time for more important tasks. Below he shares his experience and advice about rolling out this new technology to Verlo’s franchisees that can help with validating the use of AI in any company’s localized marketing:
August 29, 2023

How to Find the Right Franchisees to Fuel Growth

The competition for qualified franchisees has never been higher, making it difficult for many franchise companies to grow their networks at the pace they would like. Forward-looking franchise systems have integrated digital strategies into their approach to maintain momentum and out-maneuver their competitors.

Based on our work with hundreds of franchise systems, we’ve summarized our top three strategies to employ digital media to find and engage potential franchisees.
August 25, 2023

5 Signs You’re Ready to Purchase a Commercial Cleaning Franchise

You’ve been dreaming about purchasing a commercial cleaning franchise, and you think it might be time. What could be better than setting your own hours, being your own boss, and (most importantly) doing what you’re passionate about? These thoughts compel you. But just before you make the move, doubt creeps in, and you pause.

Are you really ready?
August 07, 2023

Proven Strategies for Driving Franchise Brand Profitability

The key to accelerating brand growth within the hyper-competitive franchise landscape is to drive profitability.

But, as most franchise brands know all too well, this can be an excruciating challenge. Especially when regularly facing obstacles such as:

Skepticism on the part of franchise owners toward franchisors
Difficulty of franchise owners understanding traditional financials and location metrics
Lack of franchisors knowing what metrics to monitor or even how to access them in a timely and efficient way
August 07, 2023