By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

3 Proven Steps To Maximize Franchise Profitability

Scaling a franchise organization is risky business, especially during inflationary and recessionary periods.

This is why a simple three-step solution that provides actionable financial insights at the click of a button, and is proven to slash risk while increasing profitability, is key to accelerated growth.
February 01, 2023

Franchise Advertising and Branding Suppliers at the IFA Annual Convention

If you’re operating a business, you understand the benefits of advertising. The U.S. Small Business Administration recommends an ad spend of 7-8% of gross revenue for a business under $5 million in sales, and increases its recommendation to more than 10% of gross revenue for newer businesses in competitive spaces.  
January 31, 2023

Increasing Your Marketing Bandwidth Through Automation

From the outside looking in, it’s easy to assume that digital marketing is just throwing together a couple of Facebook posts or typing a few emails. However, once you know what actually goes into a digital marketing strategy and the efforts your team must make on a daily basis, you realize it includes...
January 31, 2023
Reports & Resources

Stretch Zone Expands Across the U.S., With International Expansion in 2023

Stretch Zone Founder Jorden Gold pioneered practitioner-assisted stretching in an effort to help his "Pop-Pop" regain lost mobility and comfort due to diabetes. Over the next several years, he dedicated himself to becoming the most knowledgeable stretch practitioner in the industry. This success led Jorden to develop his assisted stretching method, resulting in a complete proprietary system including the protocols, methodologies, and tools that encapsulate the original Stretch Zone Table® and patented Stretch Zone Stabilization System.
January 30, 2023

Why Is Franchising Growing In 2023?

If you are considering franchising to grow your personal Income, Lifestyle, Wealth and Equity, it is essential to understand why it is expected to grow in 2023. Many factors play into the industry’s growth, and you should know how these factors affect the future of your choices.
January 23, 2023

Franchise Marketing Economics: How to Maximize Ad Spend in 2023

When reviewing data from most 2023 media forecasts from eMarketer and other similar research firms, there is a consensus that while advertising spend growth will continue in 2023, it’s likely to be at a slower pace than previous years. With the economic outlook featuring lots of uncertainty, many brands and marketers have signaled that there is a renewed focus on ensuring marketing budgets are spent more efficiently this year. Every dollar counts and the adage remains; never stop marketing. So how can franchisors adapt and maximize marketing ROI this year?
January 12, 2023
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