FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

Seven Tools to Make Franchise Lending Easier

In today’s Digital Age franchises, whom we will refer to as borrowers, expect the experience they have with their franchisor, whom we will refer to as lenders, to be as seamless, straightforward, and simple as watching a show on Netflix. Of course, we all know that lending is much more complicated. However, to remain competitive in this marketplace, lenders must make the experience feel easy to the borrower. Fortunately, technology has advanced to offer many tools that enable automating time-consuming tasks like generating documents and conducting financial calculations.
December 13, 2021

IFA Fitness Members Meet with Congressional Leaders on the GYMS Act

On December 8th, IFA’s Michael Layman and Haider Murtaza organized U.S. Senate meetings for IFA members to discuss topline issues affecting the fitness industry. IFA Members included Chuck Runyon, CEO and Co-Founder of Self Esteem Brands, and Katie Muehlenkamp, franchise owner of the Bar Method in Brooklyn, NY. IFA members were also joined by industry partners, Liz Clark, President and CEO of The Global Health & Fitness Association (IHRSA), Brett Ewer, Head of Government Relations of Crossfit, and Patrick Connolly of Velocity Public Affairs.
December 10, 2021
Franchise Economy

What is the Value of Franchising?

But what exactly is a franchise, and what makes franchising so successful? A franchise is a local business that licenses the branding and operational processes of a parent company but operates independently in a defined geographic market. The local owner, or franchisee, is responsible for hiring staff, organizing schedules, managing payroll, and all daily operational tasks as well as local sales and marketing. 
December 07, 2021
Franchise Opportunities

Three Franchisees Giving Thanks and Giving Back

Today is Giving Tuesday, the Global Day of Generosity that brings the Thanksgiving season to a close with a day of gratitude. With that in mind it’s a time for many of us to reflect back with gratitude on the positives we’ve experienced in a difficult year. A number of businesses and individuals have made it a priority to give back to those who have been affected by the challenges of the pandemic, and this holiday season, IFA would like to honor a few of the many franchises who are making a difference in their communities and giving to those less fortunate. 
November 30, 2021
Member Success Stories

Three Strategies for Franchise Success

Operating a franchise today comes with a slew of challenges, from competing with corporate chains and online competition, to customer and employee satisfaction. But each of these challenges can be addressed by getting your business communications strategy right. Read on to learn more about the key success strategies franchises can implement to mitigate their business challenges and position themselves for success.
November 29, 2021