By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

Why Is Franchising Growing In 2023?

If you are considering franchising to grow your personal Income, Lifestyle, Wealth and Equity, it is essential to understand why it is expected to grow in 2023. Many factors play into the industry’s growth, and you should know how these factors affect the future of your choices.
January 23, 2023

Franchise Marketing Economics: How to Maximize Ad Spend in 2023

When reviewing data from most 2023 media forecasts from eMarketer and other similar research firms, there is a consensus that while advertising spend growth will continue in 2023, it’s likely to be at a slower pace than previous years. With the economic outlook featuring lots of uncertainty, many brands and marketers have signaled that there is a renewed focus on ensuring marketing budgets are spent more efficiently this year. Every dollar counts and the adage remains; never stop marketing. So how can franchisors adapt and maximize marketing ROI this year?
January 12, 2023
Exclusive Insights

The Importance of the “Right” Employer for Career Advancement

Does it really matter where you work? According to the results of a new study, it can have an enormous impact on your career in the long term. For franchises looking to attract and retain talent, it’s critical to determine what kind of employer the company wishes to be, and how its approach to promotion and career development fits with that strategy.
January 06, 2023

Franchise Finance Resources Exhibiting at the 2023 IFA Annual Convention

The International Franchise Association will host its annual franchise Convention in Las Vegas, Nevada from February 26 to March 1, 2023. Every year, the convention program helps franchisees and franchisors explore franchise best practices in the areas of business development, staff learning, franchise operations, financial planning, legal strategies and more.
January 05, 2023
Spotlight on People

Three big challenges for franchise owners

As we're closing out 2022 and ringing in 2023, let’s celebrate the wins, learn from the past, and prepare for the future. Three big challenges face franchise owners today: attracting talent, retaining talent, and balancing multiple responsibilities.
December 22, 2022

Franchise Legal Resources Exhibiting at the 2023 IFA Annual Convention

The International Franchise Association will host our annual franchise Convention in Las Vegas, Nevada from February 26 to March 1, 2023. Every year, the convention helps franchisees and franchisors explore franchise best practices in the areas of business development, staff learning, franchise operations, financial planning, legal strategies, and more.  
December 16, 2022

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