#IFA2017: The Biggest Franchising Event of the Year is Back!

Get your franchise off to a strong start this year by attending #IFA2017 in Las Vegas, featuring more than 50 educational sessions, countless networking opportunities and a chance to learn from the industry’s best and brightest. 




By IFA Staff
IFA’s 57th Annual Convention takes over the Mandalay Bay Resort in Las Vegas from Jan. 29 through Feb. 1. After a turbulent 2016, this year starts out full of promise and potential, and the convention is designed to help franchisors and franchisees seize those opportunities together.
Over the course of four days, choose from more than 50 sessions, many of them led by the franchising community’s biggest innovators, breakout stars and industry veterans eager to share best practices, educational tips and operational insights and lessons learned. Joined by more than 300 supplier partners showcasing tools and services designed specifically for franchise companies, #IFA2017 will cover franchise topics from just about every angle imaginable.
As past convention attendees can attest, when thousands of franchise professionals gather in the same place, the entrepreneurial energy, diversity and excitement creates the best networking opportunity available all year. Back by popular demand are IFA’s networking festivities, the opening night “Buzz” and end-of-convention “Bash,” showcasing Las Vegas as the one of the best places to mix business and fun, all the while reconnecting with friends, making new contacts and sealing deals.

Keynote Speakers

If his countless accolades are any indicator, Tim Ferriss is set to deliver a potentially game-changing keynote address to #IFA2017 attendees. One of the world’s top influential business innovators, Ferriss is the author of the New York Times, Wall Street Journal and BusinessWeek bestseller, The 4-Hour Workweek. His podcast, the Tim Ferriss Show, has been downloaded over 100 million times and his blog has been ranked No. 1 on the Top 150 Management and Leadership Blogs by Google. He has spoken to a wide variety of influential audiences, including Harvard Business School, MIT, the CIA, Google and Facebook, and is a leading thinker on the intersections of entrepreneurship, innovation and lifestyle.
“Find Your Edge: Win at Work” will feature four-time New York Times bestselling author and leading business consultant Marcus Buckingham, who will share his proven methodology for identifying and capitalizing on your unique leadership strengths. This session leads into #IFA2017’s exciting “Fran-Shark” competition, where three finalists from the NextGen in Franchising Global Competition will present business plans and a panel of judges will vote on
the winner. 
Anytime Fitness Co-Founders Dave Mortensen and Chuck Runyon will share insights on how they built a large fitness franchise system in only 15 years, going from inception to 3,500 franchised units and 36 company-owned units across all 50 states and in 30 countries around the world.

Emerging Franchisor Bootcamp

#IFA2017 features not only the industry’s best innovators, but a few new innovations as well. IFA is excited to introduce a brand new feature to this year’s convention geared toward emerging franchisors. This year, IFA is offering a free post-convention bootcamp for franchisors looking move their brand to the next level, featuring expert guidance on growing an emerging brand and propelling it toward expansion and sustainable growth. Headlining this event is incoming IFA Chairwoman, Shelly Sun, CFE, who will share her insights on steering BrightStar Care from an emerging brand to a major market player. 

Mini-Super Sessions

Three Mini-Super Sessions on Jan. 30 will bring the insights of business experts from outside the franchise industry, covering topics such as building trust between franchisors and franchisees, optimizing performance across a multi-generational workforce and cutting-edge strategies for discerning what customers really want. Stephen MR Covey, author of Speed of Trust, Reviving Work Ethic CEO Eric Chester and Shep Hyken of Shepard Presentations will lead the Mini-Super Sessions.


Other Highlights

This year’s sessions will have you wishing you’d brought a larger delegation to cover all the topics crucial for your business. In addition to the ever-popular Business Solution Roundtables, there are many summit programs and concurrent sessions on timely topics in story, including franchise relations, training, operations, finance, recruitment, franchise development, technology, marketing, public policy and more, along with many other highlights that should not be missed. These include the International Delegations’ Meeting and International Reception; Annual Leadership Conference; Prayer Breakfast; New Member & First-Time Attendee Reception; Franchisee Forum; FranPAC VIP Reception; Franchising Gives Back community service event; and the ICFE Special Sessions Jan. 28-29 for new and renewing Certified Franchise Executives.
Whether you’re a franchisor or franchisee, an emerging entrepreneur or an industry veteran overseeing hundreds of units, these four days are packed with information, opportunities and connections that you can’t afford to miss. This year, take what happens in Vegas home with you to change your franchise for the better.