IFA 2022 MARKETING, DEVELOPMENT & TECHNOLOGY TOOLKIT Highlights

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IFA's Marketing, Development, & Technology Toolkit is the key to unlocking your brand’s potential. Within this toolkit, you'll find proven marketing approaches, development and operation strategies that create sustainable success, and technology innovations for explosive growth. The toolkit is designed to educate franchise professionals and equip you with the knowledge and contribute to future success. The following pages showcase five IFA supplier member companies providing resources and insights that, if fully utilized and implemented, will assist in improving your company’s efficiencies, and positively impact your business’ bottom line. This toolkit is essential reading for the future of your brand! Check out some of the highlights below:

 

Employee Financial Wellness: The Key to Conquering the Talent Shortage?

Talent shortage is an issue many businesses across the country are facing. The solution may be found in offering more financial wellness and flexibility to employees. An effective way to do so is by offering Earned Wage Access (EWA). Read this white paper from ADP to discover how EWA works and how it can benefit your company.

ADP is a comprehensive global provider of cloud based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration.

 

We Live In A Digital Age. Why Are We Still Managing Sales Tax Manually?

Many businesses find managing sales tax to be challenging and time consuming. In this white paper, DAVO explores the many reasons why you should be automating your sales tax- and how to make managing sales tax less taxing!

DAVO Sales Tax automatically sets your sales tax aside daily using sales data from your POS. DAVO then files and pays sales tax to the state, on time and in full. Guaranteed.

 

Why Local Video Ads Need to Be in Your Franchise Media Mix

A recent study done by Cisco.com finds that in 2022, about 82% of all online content will be video content. The time is now to fit video advertising into your media mix.  Read Location3’s white paper now to find out how to fit video marketing into your marketing strategy, and why it is essential for your business.

Location3 is the preferred digital partner of franchise brands, providing you with digital marketing strategies to successfully grow your revenue and customers.

 

Tech Innovations That Can Scale Your Franchise

In this white paper, MyTime provides a deep dive of the 3 factors they find the most successful brands to possess: 1) omnichannel customer engagement, 2) thoughtful balance of centralized and decentralized control, and 3) use of data to optimize service operations. Read this white paper to discover why these three factors are essential for your business growth.

MyTime is the leading cloud-based scheduling and point-of-sale platform for multi-unit enterprise and franchise businesses. Delivering complete control, flexibility, and customization, MyTime empowers organizations with robust central management tools and advanced analytics.

 

Tips to Drive Locally-Relevant Marketing While Maintaining Overall Brand Control

Effective marketing campaigns are essential for every business, but many are concerned about the loss of brand control. Follow these 8 tips from Uberall for franchise owners to reach marketing success without losing control of your brand.

Uberall helps the world’s most innovative brick and mortar businesses stay relevant, competitive, and profitable, by using digital technology to win clicks online and feet offline.

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