By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

From Engineering to Exploration: The Inspiring Voyage of Ariel Chavez

Ariel Chavez's journey with Cruise Planners began not on the high seas, but amidst the structured world of civil engineering. Hailing from Bolivia, Ariel's adventurous spirit and desire for a more fulfilling career steered him towards the travel industry. His quest for a balance between a rewarding career and his love for exploration led him to Cruise Planners, where he found the perfect amalgamation of passion and profession.
November 30, 2023

How Franchisors and Franchisees can Benefit from Digital Marketing

In the dynamic world of franchising, digital marketing stands out as one of the most powerful tools for both franchisors and franchisees. This article takes a look into various digital marketing strategies that can significantly benefit your franchise business.
November 29, 2023

How Goodcents Sets Up Franchisees for Successful Growth With The Right Partnerships

As many can relate, the Goodcents franchise is supported by a small but mighty corporate team wearing a lot of different hats. Jami Bond, Vice President of Franchise Development for Goodcents, shares how she leverages business partnerships for marketing to help alleviate the load on her teams, add expertise to their strategies, and set the stage for future growth:
November 21, 2023

Why B2B Franchises Need to Leave Status Quo Proposal Processes Behind

Sometimes the status quo is a good thing. It can mean your franchise is using proven processes instead of reinventing the wheel.

But other times, opting for the status quo can be a major revenue killer. The methods and tools that got you here aren’t always the ones that will take you there. 
Here’s how most B2B franchises describe their status quo proposal process:
November 13, 2023

Introducing PunchBoard: Your Journey to More Online Reviews Begins Now!

Are you ready for an exciting adventure that'll supercharge your online reviews? Whether you're craving more reviews to boost your reputation or looking to turbocharge your sales, we've got the ultimate recipe for business success – it's called PunchBoard. Join us in this thrilling ride where we put the spotlight on gaining more online reviews, and it's all about having a blast with some friendly competition and seriously awesome rewards!
November 13, 2023

How to Succeed with a Niche ft. Adam Martindale

After navigating the globe on cruise ships for 17 years and steering food & beverage operations in hotels for 13, Adam Martindale charted a new course as his own captain with Cruise Planners. His extensive journey across the hospitality and travel industries culminated in the decision to anchor his expertise in a business he could call his own.
November 08, 2023