Franchising Webinar: How to Drive Revenue with the Right Franchise Media Mix
Sponsored Content by Location3 Media.
The 2021 Franchise Economic Report released in Q1 by the International Franchise Association signaled the potential for franchises to generate strong growth this year as we emerge from the pandemic. As the economy continues to shift into growth mode, and consumers increase spending, it’s imperative for franchisees to create local marketing and media programs to capture the coming increase in customer volume.
In response to this growing shift, Location3 had the privilege of hosting one of the IFA’s Wednesday Wise Webinars at the end of April. Alex Porter, CFE (CEO at Location3) and a few other top franchise marketing strategists were joined by Bo Lowery, Director of Marketing at Wild Birds Unlimited. The group discussion focused on how to develop a sustainable approach to building a media mix for franchises, while maximizing return on local marketing spend and measuring performance effectively.
Key takeaways include:
- How to select the right media channels for your franchise
- Supplementing national advertising with direct-response local media
- How to measure success beyond traditional metrics
- Tips for testing, learning and optimization
If your franchise is in need of a better marketing and media buying partner, visit Location3.com/IFA today to learn more about how Location3 balances enterprise strategy with local activation to increase brand awareness, direct response, franchisee customer volume and revenue growth.
Enjoy the webinar!