FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

Cracking the Code: How i9 Sports Is Dominating with Marketing Automation

The integration of technology is no longer a trend, but a necessity. Among the many tools and strategies a brand can implement for their marketing efforts, marketing automation stands out as a powerful force that can reshape the way businesses connect with their consumers, location owners, and internal teams. Few understand this transformation as intimately as Brandy Zickefoose, the Vice President of Marketing for i9 Sports. As a pioneer in the sports and recreation industry, the brand continues to use innovative approaches to elevate their marketing efforts. Beyond their impressive success lies a compelling story of leveraging marketing automation to revolutionize their brand, increase franchisee adoption rates, and increase their results to a phenomenal level.
November 20, 2023
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Franchise Marketing Economics: How to Maximize Ad Spend in 2023

When reviewing data from most 2023 media forecasts from eMarketer and other similar research firms, there is a consensus that while advertising spend growth will continue in 2023, it’s likely to be at a slower pace than previous years. With the economic outlook featuring lots of uncertainty, many brands and marketers have signaled that there is a renewed focus on ensuring marketing budgets are spent more efficiently this year. Every dollar counts and the adage remains; never stop marketing. So how can franchisors adapt and maximize marketing ROI this year?
January 12, 2023
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How To Best Use Your Marketing Dollars in 2023 for Your Franchise Business

The looming risk of economic recession can be tough on franchises. With more consumers cutting back on expenses, all business owners have to prepare for a possible decrease in revenue. One way of ensuring steady business to mitigate the effects of a recession is by reexamining your franchise digital marketing strategy and seeing if the marketing strategies you’re using are worth bringing into 2023.
December 06, 2022
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Prioritizing Effective Franchisee Training Programs

Unless required by their franchisor, many franchisees may not have prior experience in their franchise industry. In fact, at Christian Brothers Automotive (CBA), a majority of our most successful franchisees have no prior automotive experience before signing their agreement; they simply possess the characteristics and professional background we require.
August 22, 2022
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Multi-Unit Masters Series: Part I

A collection of conversations and insights with franchising leaders on the pandemic’s impacts to their brand and business.
November 09, 2021
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