FranBlog

FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

FORRESTER STUDY: THE LOCALIZED MARKETING IMPERATIVE

The past six months have taken businesses and consumers in a direction we will never forget. Franchises have had to go through a lot of changes in order to adjust to the ever-changing circumstances this pandemic has caused.  
September 22, 2020
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Support Systems That Set Up Multi-Unit Owners for Success

Multi-unit franchise owners have to juggle all of the same business tasks that any franchisee has to handle – but multiple times over. They can use all the support they can get from their franchisors.
September 15, 2020
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How to Make it Easy for Locals to Find Your National Franchise Brand

In a struggle for customers' attention, national franchise brands have started to realize the importance of having well-set local SEO. Implementation of local SEO allows potential customers in specific geographic areas to easily find businesses and helps franchise brands rank on Google, Bing, Apple Maps, and other local search engines.
August 31, 2020
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Reacting to a Pandemic as a Global Franchise: Leadership Lessons from Dale Carnegie

At Dale Carnegie, we’re in the business of people. Resilience, agility, creating confidence, dealing with stress and worry – these are all priorities that drive the way we operate. Because of the nature of our business, our focus during this pandemic has been supporting our customers, communities and the public in overcoming the fear and uncertainty. 
July 29, 2020
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