About IFA 2020 Keynote Speaker Simon Sinek

Simon Sinek

Who is Simon Sinek?

IFA 2020 has a fantastic lineup of speakers, with leadership expert Simon Sinek giving the keynote presentation. Sinek is a visionary thinker and author with the goal of teaching people how to be the best leaders of the industry, while finding the best version of themselves in the process. His global best seller, Start With Why: How Great Leaders Inspire Everyone to Take Action, was widely received and also the focus of a TED talk back in 2009, racking up millions of views and creating a devoted fan base of leaders and entrepreneurs all over the world. He’s always been fascinated by leaders around the world, especially those that make an impact, as well as politicians, business leaders and high profile figures that have the power to inspire and innovate.

What does it take to really be inspirational? Simon will be giving you all the criteria to inspire others and make a lasting difference as a leader. Attendees will get to evaluate the mindset they currently have and incorporate the modern age into their daily thinking, with innovative thoughts that lead to inspired workers and outcomes.

What Will He Speak About?

During the Opening General Session on February 9, Simon will be teaching all attendees what they can do to make themselves a better leader. While envisioning what goals and aspirations you have for your brand, he will get you to think about the ways in which you can go into work with a positive mindset and come home feeling fulfilled and refreshed. What is your passion? Whatever it may be, Simon wants to emphasize why your passion matters and show you how far it can take you, but only if you have the right mindset and determination.

This session gives a deeper understanding of the workplace than ever before, emphasizes a solid drive to improve yourself and your surroundings and shares key takeaways that will reverberate throughout your franchise and the industry altogether. Simon is also a trained ethnographer, giving him years of experience in observing how people interact, communicate and the environments in which they do so. Improving your franchise starts with improving the leadership team of your organization, which is why one of his mantras, “Let us all choose to be the leaders we wish we had,” rings true.

His keynote presentation will be followed by a sit-down Q&A with David Barr, IFA Chair, Chairman of PMTD Restaurants and Managing Director of Franworth. By sharing his thinking and giving advice on what he has experienced to be helpful and not helpful within the business environment realm, attendees are going to get an entirely new look at what may just be normal day occurrences, but could be huge factors in the way their organization works.

What Will You Learn?

IFA 2020 attendees will leave with a clear outlook on what is working for them and their business in terms of interaction, community and environment. They will know the next steps to strengthen their personal connection to their brand, their employees and themselves.

By sharing his thinking and giving advice on what he has experienced to be helpful and not helpful within the business environment realm, attendees are going to get an entirely new look at what may just be normal day occurrences, but could be huge factors in the way their organization works.