2020 Annual Leadership Conference

annual leadership conference

What is the Annual Leadership Conference?

The Annual Leadership Conference is a bonus session that takes place every year during IFA's Annual Convention with a focus on leadership and growth. The programming is developed by the IFA Women's Franchise Committee and is open to fully registered IFA 2020 attendees. 

Why attend?

Learn from a panel of senior-level franchise executives who will share their insights on leadership and business development, a case study where attendees will work to solve a real-world business issue and a keynote presentation that will emphasis the dire need for your business to evolve with your market in order to thrive into the future.  See more details in the schedule of events below. Attending this conference is a great way to start off four days of networking and learning during IFA 2020! You'll also earn 100 CFE Education Credits.

What will you learn?

This year's theme is "Adapt and Thrive: How to Change the Way You View Risk and Lead Your Company to Greatness." We are experiencing speed of innovation that is unprecedented. In just 25 years, Amazon went from being an online bookseller to delivering just about any product your heart desires to your doorstep within a day — and before you know it, maybe even by drone. Conversely, in 25 years Blockbuster rose and then fell to extinction because it failed to adapt to competitors like Netflix. As leaders, we need to change the way we think about our businesses or face extinction. We need to run toward, rather than away from, risk in order to achieve greatness -— for our brands, our teams, and our franchisees. During this half-day workshop, you'll join 300 franchise leaders and discuss how to overcome risk aversion and chart new territory to stay relevant in an ever-changing market. 

Schedule of Events - Saturday, February 8, 2020

11:30 am – 12:30 pm               
Opening Luncheon featuring the Crystal Compass Presentation          

12:30 pm – 12:45 pm               

12:45 pm – 1:30 pm                  
Keynote Address

Evolve with the Market: Your Brand's Future Depends on It
Speaker: Scott Fischer, CEO, Dippin’ Dots Franchising, LLC

Scott Fischer Dippin dots

1:30 pm – 1:50 pm                    
Chat & Break

1:55 pm – 2:45 pm                    
Leaders on the Spot

Join us as three senior-level franchise executives take the stage to share their insights, tools and best practices in leadership and business development in this fast-paced presentation. Attendees will have the opportunity to ask questions as well. 

Moderator: Michelle Rowan, CFE, President & COO, Franchise Business Review

Speakers: Jennifer LoBianco, Chief Marketing Officer, Huntington Learning Centers, Inc.; Andrew Gibson, VP of Operations, Director of Marketing, Agile Pursuits Franchising Inc.; Mike Stone, President & CEO, CertaPro Painters


annual leadership conference

2:45 pm – 2:55 pm                  
Table Talk

3:00 pm – 4:30 pm                    
Case Study 

Participants will discuss a real-world case study of an actual franchise system (the system in question will remain a mystery under the end of the event!). A tried-and-true favorite collaboration experience, your team will consider leadership strategies, decision-tree techniques, and find yourselves unleashing the potential in each other – and yourselves – to solve the business issues at hand.                                       

4:30 pm – 5:30 pm                    
Networking Reception


Ready to take your business to the next level and attend IFA's Annual Leadership Conference during IFA 2020? Register online today and be sure to mark that you'll be attending the Annual Leadership Conference to reserve your space.