Message From the Chairman of the VetFran Committee

Lonnie Helgerson, CFE, Clockwork Home Services

Our servicemen and women understand one thing better than anyone else -

Dedication to the Mission.

Each of them recognizes that victory requires them to master their craft, constantly improve their performance, be part of a team, lead when it is asked of them and to always follow the rules. By the time our sailors, soldiers, airmen and marines become veterans, they know how to win. When they leave the service of our country, their training has given another set of skills – those required to be the perfect franchisee. Their dedication to your mission equals victory for your franchise system.

“Two hundred thousand servicemen and women separate from military service annually, and it’s up to all of us … whether in the public or private sector … to help them start … or re-start … their civilian careers.”

IFA’s Veteran’s Assistance Program Wins Coveted Summit Award

WASHINGTON, DC, July 22, 2008—The International Franchise Association (IFA) has received one of the six 2008 Summit Awards from the American Society of Association Executives for its Veterans Transition Franchise Initiative (VetFran), the IFA announced today.

“We are honored to win the coveted Summit Award,” said Matthew Shay, IFA president and CEO. “This award validates the hard work by our members and staff to provide opportunities to help former military personnel achieve the American dream of small-business ownership. We are grateful that the ASAE committee recognized the many contributions that franchising makes to our society. “

ASAE serves approximately 10,000 associations that represent more than 287 million people and organizations worldwide. Each year, up to 50 associations are selected to receive the ASAE Associations Advance America Award of Excellence for improving the quality of life in America today. This year, 38 organizations were selected in three rounds. The six Summit Award winners, including IFA, were chosen from this group.

U.S. Secretary of Veterans Affairs Jim Nicholson, 2007

Every franchisor knows that success requires franchisees that can consistently deliver on the Brand’s Promise every day. Potential franchisees have choices and differentiating your opportunity from others is often difficult and expensive. Making sure that your franchise opportunity is attractive to veterans has never been easier.

Welcome to the International Franchise Association’s VetFran Program

VetFran was born out of the desire of the late Don Dwyer Sr. – founder of The Dwyer Group, to say thank you to our veterans returning from the first Gulf War. Reborn and re-energized by his daughter, IFA First Vice Chair, Dina Dwyer-Owens after the Sept. 11, 2001 terrorist attacks, VetFran’s ranks have grown to include more than 325 franchise systems that voluntarily offer financial incentives to veterans seeking to become franchise small-business owners. Through the VetFran program more than 1,100 servicemen and women have become franchisees and more are being added every month.

What do you need to do to become a VetFran Member?

Make the commitment. VetFran members commit to offering financial incentives to franchisees that meet their requirements. Since each franchise system is different; how each franchisor structures its own VetFran offering is their decision. Some franchisors provide financial incentives by reducing their initial franchise or other fees or by contributing to the franchisee’s initial cost of investment. To see examples of VetFran programs established by other franchisors and a list of those franchisors already benefiting from the VetFran program, visit the VetFran Directory. To participate in the program, please complete the VetFran Sign-up form.

The VetFran Scholarship Program

The franchising community is actively participating in developing future franchise leaders through several scholarship programs.

Created by Michael H. Seid & Associates, the VetFran Scholarship Program provides funding for veterans who choose to focus on an entrepreneurial course of studies when they leave our nation’s service. Other sponsors of the VetFran Scholarship Program include:

• The Dwyer Group
• Figaro’s Italian Pizza
• Luce, Smith and Scott
• The Pepsi Foundation
• Valpak International

“We are delighted to be able to provide these scholarships to such outstanding individuals, thanks to the generosity of IFA members who support our scholarship programs.”

Since 2002, through the IFA Education Foundation, these leading franchisors and suppliers have awarded 11 scholarships totaling $30,000 to military veterans.

To participate, each VetFran Scholarship Sponsor commits to contribute $15,000.00 over a five-year period. The IFA Educational Foundation selects the winners each year based on the information contained in the recipient’s application. Each veteran awarded a scholarship receives $2,500 to be used toward their tuition or other educational expenses, including books, room and board, and other costs.

To be eligible, candidates for a VetFran Scholarship must have received an honorable discharge from any branch of the U.S. military or Coast Guard and must submit an application and required supporting materials. For further information on the VetFran Scholarship Program, including application, click here.

Promoting the VetFran Program

In 2002, the International Franchise Association and the U.S. Department of Veterans Affairs signed an official memorandum of understanding to jointly promote the VetFran program. IFA’s members’ work in support of our nation’s veterans has been recognized by the Veteran Administration’s Center for Veterans Enterprise that honored the IFA by naming it a “Support Sector Champion” in 2003.

IFA also works with the U.S. Small Business Administration, Congress, military organizations and other entities to promote VetFran via additional government channels. VetFran and participating companies are frequently featured on Web sites targeted to military personnel leaving active service. Through the support of the IFA’s media department, VetFran and its member companies are included in new articles about franchising throughout print and electronic mediums and articles regularly appear in IFA’s Franchising World magazine. Providing information and options to our veterans is one of the missions of the VetFran program.

How Your Company Can Benefit

You, your staff and your franchisees get the pride of knowing that your company has stepped up to say “Thank You” to our nation’s fighting men and women.

For franchisors, there is no better pool of prospective franchisee talent than can be found in our veterans. Being able to target those prospects and allowing them to know that your system has a program tailored to their needs improves your opportunity to attract these candidates to your opportunity.

Anyone can sponsor a VetFran Scholarship – Suppliers, Franchisors or Franchisees. You will receive recognition for your support to the IFA Educational Foundation and know that you have contributed to providing an educational opportunity to someone who helped keep you and your family safe during troubled times.

Upon becoming a VetFran participating company, the IFA Educational Foundation will allow you to use the VetFran logo on your letterhead, brochures, franchise recruitment material, tradeshow booths and other promotional material.

The IFA and its members receive no government funding for VetFran and the program is entirely voluntary. Participating is a benefit of being an IFA member.

For information on becoming a member of VetFran, contact Terry Hill, IFA Staff Liaison for the program. For information about the Veteran Scholoarship Program, contact John Reynolds, President of the IFA Education Foundation.

It’s time for your company to take its place among the leaders in franchising by saying “Thank You” to our veterans. Make it a point of signing up your franchise system today or by becoming a sponsor of your own VetFran Scholarship.

Other Benefits for our Veterans

The International Franchise Assocation provides free entry for veterans to the International Franchise Exposition trade shows held in Washington, D.C., Los Angeles and Miami. At the IFE, veterans can view many business opportunities, meet with franchisors and attend the “Franchising 101 for Veterans” seminar free of charge. Companies looking to franchise their businesses can also attend symposiums on how to franchise, manage and expand their businesses at the IFE.

The VetFran Committee

In 2007, the IFA Executive Committee and Board of Directors approved the creation of The VetFran Committee. The volunteer members of the VetFran Committee work to increase the opportunities for our honorably-discharged military veterans interested in furthering their careers through ownership of a franchise or through expanding of their entrepreneurial education.

Over the coming months the VetFran Committee will be identifying other opportunities for franchisors to identify and recruit veterans as franchisees. We will be working with military organizations to identify publications and venues where franchisors can alert veterans of their opportunities. We will also be actively recruiting additional companies and individuals to sponsor additional VetFran Scholarships.

VetFran Committee Members:

Committee Chairman - Lonnie Helgerson, CFE, Clockwork Home Services
Vice Chairwoman - Mary Thompson, CFE, President, Mr. Rooter, The Dwyer Group

Ron Berger, CEO, Figaro's Italian Pizza, Inc.
Jerry Darnell, SVP, Strategic DevelopmentBenetrends, Inc.
Scott Denniston, President, Scott Group of VA
Janice Dwyer, CFE, President, Luce, Smith and Scott, Inc.
Marisa Faunce, Partner, Plave Koch PLC
John Francis, Area Franchisee, PostNet of MN & WI
Christine Galli, Executive Director, Technology in a Box
Nancy Ghenem, President, NG Franchise Services, Inc.
Herbert Greenberg, President & CEO, Caliper
Chris Holman, COO and Director of Franchising, Advanced Maintenance
Joe Lindenmayer, President, TSS Photography, Inc.
Mark Liston, CFE, VP, Sales and Markeing, Smartleads USA, LLC
Chris Loudermilk, Military Development Officer The Dwyer Group
Bret Lowell, CFE , Partner, DLA Piper US LLP
Thomas Macintosh, Partner, Krass Monroe, P.A.
Andrew Perrin, Attorney, Larkin Hoffman Daly & Lindgren
Michael Seid, CFE, Managing Director, Michael H. Seid & Associates
Jerrod Sessler, CEO, HomeTask Handyman Service, Inc.
Chuck Southern (Ex Officio) Corporate Liaison Officer, Center for Veterans Enterprise, US Dept. of Veterans Affairs
Christopher Warren, Director Franchise Network Relations, Valpak
Marcea Weiss, Veteran Business Advocate, National Veteran Owned Business Association (NaVOBA)
Steve White, President, Signs Now

Staff Liaison: Terry Hill, Vice Pres., Publishing