Membership Benefits for Suppliers
Suppliers play a vital role within the IFA by helping support the growth, development and direction of franchising through education and new services for Franchisors while providing leadership to the organization.
Exposure to Franchisors There are more than 1,200 Franchisor members and 12,000 Franchisee members in the IFA and Supplier members have access to them all through many programs and services.
Networking and Education
• Annual Convention
• Public Affairs Day
• Legal Symposium
• Legal Roundtables
• Development Seminars
• Franchise Business Networks
• Women’s Franchise Networks
• Certified Franchise Executive (CFE) program
Discounts on Marketing in IFA Communication Vehicles
Reach decision makers in the $2.1 trillion franchise industry by partnering with the International Franchise Association, the premier advocacy and education organization representing franchised businesses in the U.S.
• Digital Communication
• Supplier Source Book
• Franchise Opportunities Guide
Exhibits and Sponsorships
• Annual Convention
• IFA Events
• IFA Publications
• Online Franchise Directory
As a member of the IFA, Suppliers get FREE listings on the website’s Supplier Directory as well as the annual Supplier Source Book and Franchise Opportunity Guide, which are distributed to over 1,000 Franchisors. Your message can be delivered daily through IFA Smart Brief and weekly in the IFA Insider or monthly in Franchising World.
Annual Convention Once a year the members gather to share ideas, concerns and learn about new solutions – which the Suppliers offer. The convention offers recognition and exposure through:
• Exhibit booths
• Speaking Opportunities
Suppliers who exhibit during the annual convention gain valuable exposure to potential new Franchisor clients. This “one-stop shopping” opportunity allows Franchisors to discover the cutting edge products and services available to them and make a connection with you. As a member, your attendance and exhibits are automatically lowered.
By leading sessions at the annual convention, teaching courses in the CFE program, and organizing programs such as Wednesday Wise Webinars, Suppliers demonstrate their expertise and help educate Franchisors in:
Franchise sales and development, Finance, Real estate, Operations, Technology solutions, Marketing, and Legal matters.
There are over 36 local Franchise Business Networks that meet quarterly around the country. These gatherings give Franchisors and Suppliers a venue to meet and share ideas and prospects.
Supplier Education Become educated about the Franchise industry so you can stand out as a valuable resource to your Franchisor clients. IFA members are offered a constant stream of information and education to increase your value to this vital and growing sector. These include:
The Annual Convention
The Resource Center of the IFA website
Smart Brief – an electronic publication capturing the must current and relevant information on franchising and delivered right to your email account
The IFA Insider, alerting you to trends, political issues and hot topics that affect your business
Franchising World Magazine – a monthly publication for franchising written by the leaders in the field
The IFA offers the Certified Franchise Executive (CFE) professional development program for franchise executives involving a series of educational sessions covering all aspects of franchising. The CFE designation is recognized as a high achievement and mark of high-level professionalism, which sets you apart from your competitors.
Leadership Opportunities Supplier members are part of the Supplier Forum of the IFA. The Supplier Forum Advisory Board is made up of 21 Supplier members who provide support and leadership for the forum members. The Supplier Forum Advisory Board identifies qualified Suppliers to be added to the board and serve to craft the direction and effectiveness of the forum, as a whole.
Suppliers have numerous leadership opportunities within the IFA. Franchisors and Suppliers work together on several working committees ranging from technology, marketing, membership, convention planning, and research. All of these committees are continuously searching for new leaders to set the direction for franchising.
Government Affairs We need a strong franchising sector from which to operate and the IFA is a leader in the field of government affairs. Have access to the government officials who make the policy that determines your chances for success. IFA makes sure your voice and your vote count – every time!