IFA2017: THE BIGGEST FRANCHISE EVENT OF THE YEAR

The Wait is Over…Registration Now Open!

IFA's Convention—specifically designed by a committee of IFA members for franchisors of all sizes, single and multi-unit franchisees, and our supplier partners— is the premiere forum to build relationships and foster new ideas for growth. IFA's Convention features top-flight speakers willing to share their best practices, war stories and learnings throughout the four days we’ll be in Las Vegas. Filled with 50+ educational sessions, interactive roundtables, in-depth summits and game-changing mini-super sessions, #IFA2017 will give you the latest trends, news and inside tips in the areas of franchise relations, management and leadership, marketing financing, multi-unit growth, international growth, franchise development, social media and more! This is the largest event in franchising…one you cannot afford to miss! We’ll see you in Las Vegas.

WHAT YOU’LL EXPERIENCE

  • Network with over 4,000 of your peers
  • Nearly 50 educational sessions
  • Access to 300+ supporting companies

SPONSORS

FEATURED SPEAKERS

Check out our world-class featured speakers!

Marcus Buckingham

Four-Time New York Times Best-Selling Author and Leading Business Consultant (Wednesday General Session Speaker)


Dave Mortensen and Chuck Runyon

Anytime Fitness Co-Founders (Tuesday Super Session Speaker)


SCHEDULE

8:00 am – 10:00 amICFE Registration Desk

9:00 am - 5:00 pm

Concurrent ICFE Special Sessions

Separate registration and fee applies. Click here for more info.

IFA Fran-Guard™: IFA’s Franchise Sales Management and Compliance Program
300 CFE EDUCATION CREDITS

IFA FRAN-GUARD™ is IFA’s Franchise Sales Management and Compliance program. Through this program, we demonstrate the business case for compliance and how a culture of compliance will help you and your staff build a vibrant company while assisting you to protect your system and avoid costly mistakes. This session is especially designed for senior executives to show how you can take proactive steps to reduce risks, manage growth, and build a stronger, healthier, franchise system. Moderator: Cynthia Gartman, CFE, CSA, NCG, Tx, Publisher, Seniors Blue Book Franchising

Panelists: Rick Morey, CFE, Partner, DLA Piper LLP (US); Ann Hurwitz, CFE, Partner, Baker & McKenzie

Profit Mastery: Financial Boot Camp Part I – Improving Network Unit Profitability and Performance
If you are registering for this special session, we strongly encourage you to consider completing the profit mastery experience by registering for Profit Mastery: Charting a Course for the Future, which will be presented on Sunday, January 29th. 200 CFE EDUCATION CREDITS

Imagine leaving a one day session with a complete set of practical, yet sophisticated, financial tools guaranteed to improve your network’s profitability and cash flow. On January 28th, that’s exactly what you’ll get when Steve LeFever and his colleague Rod Bristol present their extremely popular IFA session, Profit Mastery: Financial Boot Camp. This case-study driven program provides unique tools and a process you’ll be able to implement immediately in your network. The extended volatile economy served to highlight the importance of Unit Profitability and Cash Flow as never before. This Profit Mastery program delivers key financial concepts and tools attendees can apply immediately in their own business – or in those of their franchisees. This is not ivory tower stuff; it’s hands on finance that every owner and manager should know. Profit Mastery turns standard financial statements into powerful financial intelligence, and you will find that the Financial Report Card – combined with the unique Financial Performance Road Map – to be unusually effective in pinpointing and quantifying the dollar impact of improved efficiency. Furthermore, the intriguing Cup Theory will point the way to use Break Even Analysis to manage the revenue/cost relationship – and prove to be an invaluable strategic tool in managing costs and, ultimately, profitability. An added feature to the program this year will be an in-depth afternoon section on how to drive these Profit Mastery tools throughout an entire network, including implementation strategies, communication tools and franchisee motivation processes that are consistently proven to have a dramatic impact on individual unit and network financial performance. You won’t want to miss it! Clearly, improved performance translates directly into increased value – the end game. This program should be the financial foundation for every franchisor and franchisee. As always, the presentation will be supported by Steve and Rod’s unparalleled style incorporating information (60%), motivation (20%), and humor (20%). The day will fly by and you’ll leave with the tools and a clear road map to drive unit profitability in your network.

Presenters: Steve LeFever, MBA, CFE, Chairman & Founder, Profit Mastery; Rod Bristol, CFE, Vice President, Profit Mastery

Leading With Excellence in Franchising
200 CFE EDUCATION CREDITS

This special CFE course is designed for C-level executives in franchising and limited to 40 participants. The focus will be on leadership in a franchise environment through a dynamic and engaging series of sessions that will educate, engage and stimulate participants. The sessions will cover:

  • Strategic Planning – The Unique Aspects in a Franchise Environment
  • Cultivating Talent & Organizational Structure – Two Key Ingredients for Success
  • Executing with Excellence – Flawless Operations for Dynamic Global Markets
  • Brand Performance and Growth – Elevating Your Brand to Facilitate Growth

Participants will be provided with current research relevant to leadership in franchising, peer development through case study analysis and strategic thinking with executive roundtable discussions. This is a unique opportunity to evaluate your organization and its leadership position in franchising in an intensive peer-learning environment. Space is limited and you must be a senior manager in a franchise organization to register.

Presenters: Michael Isakson, CFE, IFA Past Chairman, Partner, Insight Execution; Dr. Ben Litalien, CFE, Director, Georgetown University Franchise Management Certificate Program, Principal, FranchiseWell, LLC

Guest Speakers: Catherine Monson, CFE, CEO, FASTSIGNS International; Tabbassum Mumtaz, President & Owner, Apex Restaurant Management, Inc.

Leading Through Powerful 21st Century Communications
200 CFE EDUCATION CREDITS

Systematic and effective methods must be in place for leaders to communicate in a way that motivates their staff, franchisees, and employees to want to change, be energized and take action. Whether it is a system wide change in policy, a re-direct of strategy or a new and controversial marketing program, the skills to shift knowledge, behavior and attitudes are a requirement for any leader in todays competitive, social and easily distracted world. In this session, be prepared to embrace the paradigm of “Connect”; to your message, yourself and your audience. This is the secret sauce to consistently create buy in and move people to action.

As a result of this work session you will be able to:

  1. Understand and execute on the paradigm of “Connect”
  2. Shift knowledge, skills and attitudes in-person and virtually successfully
  3. Develop powerful messages methodically and consistently
  4. Use visuals that support the message, not overwhelm the message
  5. Master the six elements of delivery for a great first and ongoing impression
  6. Use nervousness to your advantage
Presenters: Suzette Blakemore, CFE, Managing Director, FranklinCovey; Kory Kogon, Global Productivity Practice Leader, FranklinCovey
 

Understanding and Managing Potential Joint Liability on Franchise Operations
200 CFE EDUCATION CREDITS

The NLRB’s General Counsel’s proposed changes to the joint employer standard have potentially sweeping implications for all involved in franchising. Additional areas of potential joint liability will be discussed including vicarious liability, supply chain liability, and cyber liability. This interactive session will update participants on what is occurring with these important issues, identify potential issues with the proposed employment standards, and provide participants with tools to mitigate exposure from joint liability.

Presenters: Ritchie Taylor, CFE, Shareholder, Manning, Fulton and Skinner, P.A.; Bob McDevitt, CFE, Senior Vice President, Franchising, Golden Corral Buffet & Grill; Lee Barnes, President, Family Fare, LLC

11:00 am – 4:00 pm

Franchising Gives Back

 

11:30 am – 1:30 pmICFE Special Sessions Lunch

1:30 pm – 4:30 pmNextGen Session Orientation (Part 1) – for winners & advisors

5:30 pm – 6:30 pmNextGen Reception (by invitation only)

7:00 am – 7:30 pmRegistration

7:30 am – 9:00 amFinance Committee

8:00 am – 10:00 amDiversity Institute Advisory Board

8:00 am – 10:00 amLegal Legislative Committee

8:00 am – 10:00 amMarketing & Technology Committee

8:00 am – 10:00 amMembership Committee

8:00 am – 10:00 am VetFran Committee

8:30 am – 10:30 am Women’s Franchise Committee

9:00 am – 10:00 amBoard of Directors Orientation

9:00 am – 12:00 noonNextGen Session Orientation (Part 2) – for winners & advisors

9:00 am – 5:00 pm

Concurrent ICFE Special Sessions

Separate registration and fee applies. Click here for more info.

IFA Fran-Guard™: IFA’s Franchise Sales Management and Compliance Program
300 CFE EDUCATION CREDITS

IFA FRAN-GUARD™ is IFA’s Franchise Sales Management and Compliance program. Through this program, we demonstrate the business case for compliance and how a culture of compliance will help you and your staff build a vibrant company while assisting you to protect your system and avoid costly mistakes. This session is especially designed for senior executives to show how you can take proactive steps to reduce risks, manage growth, and build a stronger, healthier, franchise system. Moderator: Cynthia Gartman, CFE, CSA, NCG, Tx, Publisher, Seniors Blue Book Franchising

Panelists: Rick Morey, CFE, Partner, DLA Piper LLP (US); Ann Hurwitz, CFE, Partner, Baker & McKenzie

Profit Mastery: Charting a Course for the Future Part II
200 CFE EDUCATION CREDITS (It is not mandatory to take Part I Profit Mastery: Financial Boot Camp in order to register for this Part II session, but taking both is extremely powerful.)

Great news! This program focuses on identifying and managing the key cash flow drivers in a company, with a practical, plain-English application of two powerful tools: cash flow analysis and financial gap analysis (balance sheet management). Wearing a “how-to” advisory hat, we will introduce you to a step-by-step process to build a profit plan and cash budget and underscore how you can squeeze as much cash as possible from the balance sheet.

Using our familiar case-study approach, we’ll show you how to develop a realistic cash flow projection and really understand the impact of seasonal patterns. Additionally, we’ll focus in depth on the difference between “profits” and “cash flow” – explaining in plain English the biggest myth in business finance: “If we have profits, why don’t we have any money?” Next, we’ll unlock the balance sheet secrets to long-term cash flow using a unique tool we call “Financial Gap” – absolutely the best and most powerful tool to come out of the financial industry in 20+ years.

We’ll identify the only four sources available to capitalize and fund growth and you’ll see clearly see why most business owners underestimate the need for capital. This will be the most strategic tool to take back to your franchisees. We’ll finish up with two invaluable shorter segments: (1) how to put together a winning plan for the bank and (2) how to utilize the Profit Mastery tools to develop a culture of accountability and performance among your franchisees. It’s not enough for you to understand and use these tools; your franchisees are the ones that stand to benefit the most. Help them become better business owners!

Finally, we’ll accomplish all the above utilizing our famous recipe of 60% information, 20% motivation and 20% humor. The day will fly by and you’ll have powerful, practical tools to drive enhanced unit profitability and cash flow in your network.

Presenters: Steve LeFever, MBA, CFE, Chairman & Founder, Profit Mastery; Rod Bristol, CFE, Vice President, Profit Mastery

FranTogether
200 CFE EDUCATION CREDITS

FranTogether shows franchisors and franchisees how to build resilient, sustainable businesses through effective collaboration. You will learn from some of franchising’s leading lights and get access to the latest evidencebased research on how to establish healthy franchise relationships. You will also engage in meaningful discussions and breakout groups focusing on “best in class” practices for creating profitable partnerships with strong unit level economics. FranTogether is about franchise leadership. While embracing the importance of solid operations, marketing and technology, it also goes beyond these into the field of franchising psychology, culture and the drivers of franchisee satisfaction.

Key Course Takeaways:

  1. How to build high levels of trust and commitment (essential ingredients) in the franchise relationship.
  2. How to address differences of opinion creatively when (not if) these arise, and move from conflict to collaboration.
  3. Tools and processes for improving communication at the personal and organizational level.
  4. How to address the stress of innovation and change so franchisees remain profitable and franchise networks remain relevant to their customers.
  5. How to constructively address real world challenges that play out in franchise systems every day.
  6. Leave inspired with improved skills and confidence to apply your learning and “move the needle” in creating positive franchise relationships.

Presentors: Brian Schnell, CFE, Partner, Faegre Baker Daniels LLP; Dina Dwyer-Owens, CFE, Co-Chair, The Dwyer Group; Greg Nathan, CFE, Founder, Franchise Relationships Institute; Tamra Kennedy Franchisee Owner- Taco John’s,Twin City TJ’s, Inc.; Steve Hockett, President, Great Clips, Inc.

Create a Culture of Extraordinary Productivity
200 CFE EDUCATION CREDITS

21st-century knowledge workers and leaders are paid to think, plan, communicate, and execute with excellence. Franchise executives know this better than most. And, trying to do these vitally important things and grow revenue is even more difficult in the midst of overwhelming demands, distractions, crises, and more. It can be hard work to represent the brand effectively, develop leads, build long-term winning strategies, foster key relationships, and improve systems. In this session, be prepared to learn the measurable processes to consistently make high value decisions; focus attention in the midst of unprecedented distractions; and create the energy required to execute with excellence. As a result of this work session, you will be able to:

  1. Act on the important rather than react to the urgent
    • Learn to consistently “Pause, Clarify and Decide” to increase your Return on the Moment (ROM)
  2. Go for extraordinary results on the things that matter most.
    • Create a framework of what success looks like in your current most important roles in life today.
  3. Deliberately allocate your attention to priorities and activities that move the needle to success
    • Regain control of your work and life through a cadence of planning and execution.
  4. Control your technology
    • Optimizing gadgets and technology platforms like Microsoft Outlook and Google.
  5. Nourish your “fire” rather than become burned out
    • Benefit from the latest in brain science to consistently recharge your mental and physical energy.

Presenters: Suzette Blakemore, CFE, Managing Director, FranklinCovey; Kory Kogon, Global Productivity Practice Leader, FranklinCovey

Principles Of Franchising
200 CFE EDUCATION CREDITS

This one-day course will provide an introduction to some of the key problems faced by management of franchisors, along with the “principles” used to help solve those problems. Using a hypothetical franchisor, and a series of unique and entertaining skits, the course will take you through the life cycle of a franchisor – from the early stage to the mature years. Along the way, you will learn from high-level presenters about the problems that real-life franchisors actually encounter. Theproblems presented will be the tough ones that often arise when selling franchises, qualifying prospects, managing the advertising fund, changing the system, approving and disapproving transfers, terminating for default, dealing with a franchisee association, and facing a threatened lawsuit. Come learn – through the trials and tribulations of this franchisor -- how it can go terribly wrong! And -- from the presenters and your fellow attendees -- how to do it right! Share your experiences, and help us navigate through a series of all-too-real franchise dilemmas. If you have not yet encountered these knotty situations, you certainly will in the future!

Presenters: Kathryn Boe Morgan, CFE, IFA-FERF Special Advisor; Bret Lowell, CFE, Partner, DLA Piper LLP (US); Joe Bourdow, CFE, Senior Advisor, Valpak; Barry Heller, CFE, Partner, DLA Piper LLP (US); Mark Liston, CFE, President, Glass Doctor

10:00 am – 12:00 noon Franchise Relations Committee

10:00 am – 12:00 noon Franchising in the Social Sector Task Force

10:00 am – 12:00 noon IFA Executive Committee 

11:30 am – 1:30 pmICFE Special Sessions Lunch

11:30 am – 5:45 pm

Annual Leadership Conference

Separate registration fee of $100 applies.

Ignite and Inspire: Unleashing Potential in Others

What does it mean to ignite employees and franchisees? Is modeling behavior really a leadership strategy? What drivers are essential to unleashing potential in others?

Susan Beth, CFE, Operating Partner at NRD Capital, has wrestled with each of these questions. From her modest beginnings in a family-owned car-wash, rising to the helm as Chief Operating Officer, then finding herself at a fork in the road, she has constantly pushed herself to seek her own potential. Attendees will have the opportunity to create their Personal Guiding Principles using Susan’s eight foundational areas for inspiration.

Join over three hundred franchise colleagues at our Annual Leadership Conference where Susan, as the keynote speaker, will have attendees pondering their passion, discerning their decision making, and furthering their faith in servant leadership. You will find yourself enveloped in a conference designed to transform your management style for personal fulfillment.

11:30 am - 12:30 pm
Opening Luncheon featuring the presentation of the Crystal Compass
12:30 pm - 12:45 pm
Break
12:45 pm - 1:45 pm

Keynote Address
Guest Speaker: Susan Beth, CFE, Operating Partner, NRD Capital

1:45 pm - 2:00 pm
Break
2:00 pm - 3:00 pm

"Brass Tacks" Council
Join us as three senior-level franchise executives take the stage to share their insights, tools and best practices in leadership and business development. Our panelists will engage in a group discussion about their leadership journeys, impacts made, and mentorships formed along the way. Attendees will have the opportunity to ignite our Brass Tacks panelists, with questions sure to spark everyone’s leadership stride.
Moderator: Marisa Faunce, Partner, Plave Koch PLC
Speakers: Tamra Kennedy, Owner, Twin City TJ's Inc. (Taco John's Franchisee); Shane Evans, Co-Founder, President and COO, Elevated Brands

3:00 pm - 4:00 pm

Roundtable Discussions
Attendees will bring new found inspiration to the Roundtable Discussion, where a real-world case study of an actual franchise system (the system in question will remain a mystery under the end of the event!). A tried-and-true favorite collaboration experience, your team will consider leadership strategies, decision-tree techniques, and find yourselves unleashing the potential in each other – and yourselves – to solve the business issues at hand.

4:00 pm - 4:10 pm
Closing Remarks
4:15 pm - 5:45 pm
Networking Reception
5:45 pm
Conference Adjourns

12:00 noon – 5:00 pmIFA Board of Directors’ Meeting

1:00 pm – 4:30 pmNextGen Session Orientation (Part 2, cont.) – for winners & advisors

3:00 pm – 4:00 pmSupplier Forum Orientation

4:30 pm – 5:30 pmNew Member Orientation

5:30 pm – 6:30 pmNew Member & First-Time Attendee Reception

6:30 pm – 8:00 pmThe Buzz 

7:00 am – 7:00 pmRegistration

7:00 am – 7:30 amSupplier Forum Executive Committee

7:30 am – 9:00 am Supplier Forum Advisory Board & Membership Meeting

7:15 am – 8:45 am Prayer Breakfast

9:00 am – 11:00 am Past Chairmen’s Council

9:00 am – 12:00 noon

Summits

26th Annual Elements of Successful Franchising

This summit will address:

  • What are the trends franchisors will be facing?
  • Who are the largest franchisees and new types of franchisees, and what are the implications for franchisors?
  • Private equity makes its mark on franchising: what are the consequences for franchisors?
  • The election: what are the regulatory consequences for franchising?
  • What does the pressure to “go international” mean for you?
  • Continuing challenges facing franchisors and franchisees.

Digital Marketing & Technology Summit
Developed by the Marketing and Technology Committee

The Digital Marketing & Technology Summit will address the latest trends in digital marketing and the tools that franchise companies need in today’s ever changing marketing and technology landscape. You will learn from leading experts and your peers about what is working in franchise marketing campaigns and what isn’t. The most pressing issues of the day in both the marketing and technology fields will be addressed during an eye-opening keynote presentation followed by nearly 40 solution-driven roundtables where you can learn more tools-of-the-trade in an intimate setting. If you are a marketing or technology professional, you won’t want to miss this popular summit.

Financial Summit

Strategically Accelerating the Growth of Your Franchise
Growth is the name of the game in franchising, and financing is an essential component. Capital comes in many shapes and sizes, with a sometimes dizzying array of options to consider. But truly accelerating growth requires moving beyond a one-unit-at-a-time mindset and thinking longer-term about the big picture.

This session will discuss the pros and cons of various financing options as it relates to growth and share best practices on how to strategically leverage capital to support the growth targets of both franchisors and franchisees.  

Areas of discussion will include:

  • How to create a franchisee financing program that aligns with your growth plans.
  • How to make your brand more attractive to lenders.
  • Different models for franchisor lending and creative ways to support your franchisees.
  • How franchisees can plan ahead to maximize their liquidity and open more units faster.

A diverse panel will be on hand to share their expertise, and attendees will have the opportunity to participate in roundtables that expand on the session content.

Franchise Development/Sales Summit

Not Your Grandma’s Development Strategy Anymore! The Next Generation of Development Strategies Revealed
Imagine how much farther ahead in your quest for franchise growth you would/could be if you employed a Mastermind Group of Franchisors that share some of the same challenges that you do. This year, our Sales Summit will divide into two groups; Emerging Franchisors and Medium/Large Brand Franchise Systems with the sole purpose of providing relevant and specific ideas that you can implement in your franchise system.

We have specifically recruited franchise panel members that have successfully “been there, done that” when it comes to designing a strategic and specific Development Strategy. 

Session 1
Mature and/or Medium/Larger Brands (100+ Units)
Industry experts say that less than 5% of franchise systems have more than 100 units. It’s time to meet a few of the 5% crowd. These brands know that success in development depends upon employing a plethora of elements in order to find and develop qualified prospects into profitable franchisees. Our panel of industry executives will share their next generation strategies and tactics that will help you figure out:

  • Lead generation and sales strategies.
  • Metrics and tools.
  • Insourcing vs. outsourcing.
  • Sales compensation.
  • What information to share/publish to incent franchisees.

Session 2
Small/Emerging Brands (0 to 100 Units)
If I knew then what I know now – that’s what our group of experts will share in this one–of-a-kind breakout session developed especially for young and emerging brands.  Come prepared to challenge what you think you know and learn secrets to finding and developing qualified prospects, and how to nurture them into becoming profitable franchisees.  Do you have the right budget? Or one at all? Our panel of industry executives will share their next generation strategies and tactics and discuss:

  • Lead generation and sales strategies.
  • Are we reaching the right target prospects?
  • The Sales Process - why this is the most important step!
  • Validation.
  • Metrics and Tools that are delivering an ROI in today’s fast-paced and ever-changing world.

Franchisor Labor Issues Summit

Panel 1: The JE Problem, and what Franchise Businesses Are Doing About It – Come learn how expanded joint employer liability – a once obscure labor law issue that has become a fundamental attack on franchising – is changing operations and decision-making for leading franchise brands.

Panel 2: International Perspectives: How Joint Employer is Lurking Abroad, and What the Future May Hold for the U.S. – Laws in other countries frequently end up modeling legislation here in the U.S. Franchise businesses are facing new and expanded joint employment liability in several countries around the globe. In this session, attendees will find out how joint employer is evolving in Australia, Brazil, Canada and beyond, and learn how U.S. regulators may eventually apply similar joint employment doctrines to American businesses.

Panel 3: What You Can Do to Mitigate Your JE Risk – This session will focus on best practices of how to cope with the uncertain business environment resulting from the joint employer decision. How do you craft your franchisor and franchisee agreements? How do you get information to franchisees without incurring joint employer liability?

Franchise Relations Summit
Developed by the Franchise Relations Committee and Franchisee Forum

Improving Franchise Communications and Effective Group Meetings

Part 1: A panel discussion, to include franchisees and senior franchisor executives, will discuss the following:

  • Communication approaches that work.
  • Maintaining strong relations through effective communications.
  • The relationship between brand and culture and how to communicate them.
  • When and how to make group meetings a key part of a strong communication program

Part 2: Topic Discussion Groups: combining a mix of franchisees and franchisors participating in group meetings about key elements identified earlier in the day.  Discussions groups will be followed by reports to the entire audience.

International Summit – Track 1
Developed by the International Committee

Part 1:  How Do Franchisors Pick Countries, and How Should They Prioritize Target Countries?

The first part of this summit will discuss:

  • Understanding your brand’s international potential.
  • Market analysis
  • Ranking markets

Part 2: Which Method of International Expansion is Right for You?

Overview of the strengths and weaknesses of the most common methods of international expansion through franchising.

  • Why is master franchising the most common method?
  • Development models and their strengths and weaknesses.

International Summit – Track 2
Developed by the International Committee

Part 1: International Training & Support
The first part of this summit will discuss:

  • Positioning your franchisees for success
  • Differences between international and domestic training and support
  • Local vs. remote support
  • Best practices

 

Part 2: Mastering Master Franchising: Avoiding the Pitfalls and Creating Successful International Master Franchises
As many as 85% of US franchisors have used master franchising as their chief vehicle for international franchising, yet, some surveys suggest that a substantial number of master franchisees fail to meet their development and profit goals. Other surveys show that successful master franchisees often are clamoring for new franchise brands. This session will identify the five critical problems with master franchising that master franchisees identify, and explain how to address these issues at the start of an international master franchise relationship. We also will discuss how to prepare to deal with typical problems which arise when master franchise relationships encounter operational problems and disputes.

Operations Summit

Session 1: Tips for Building a Successful Franchise Business Operation (for emerging brands)
Good franchisor operations are good for franchisees! New franchise business executives that have successfully launched and are achieving early results will share what they found to be critical to their success -- including creating a corporate vision, finding and cultivating the right talent, developing an effective system culture and onboarding process that sets up franchisees for success. The discussion will also address questions related to growth and knowing when to invest in expanding the franchise operations team. Anyone who is thinking of franchising their business or are in the early stages of operating their franchise will benefit from insights shared during this session.

Session 2: Tips for Evolving an Established Franchise Business Operation (for mature and/or medium to large brands)
The terms and structure of all franchise offerings, by necessity, are typically initially decided upon before the franchisor has any franchisees. As the franchise system grows and the franchisor gains the experience that can only come from operating the system, re-evaluating the franchise offering becomes important. This session will examine changes that are frequently considered, and methods used to introduce those changes to new and existing franchisees. Specific topics of discussion will include appropriateness of cost structure, extent to which the system is adding value to the franchisee and use of technology to increase efficiency of operations

9:00 am – 12:00 noon NextGen FranShark Round One

10:30 am – 12:00 noon

Game Changer Mini-Super Sessions

Create an Amazing Customer Service Experience: What You Need to Know. What Your Customers Want.
Presented by Shep Hyken, Shepard Presentations, LLC

Shep Hyken is back with another presentation focused on customer service and the customer experience. In this fast moving, content rich and entertaining presentation, Shep will share some of the latest stats, facts and trends in customer service and experience. Businesses are losing $62 billion per year through poor customer service; that’s up $20 billion since 2013, just three years ago! Translation: Customer service is more important than ever!

Some of the concepts in this presentation will include self-service customer service, social media customer care , quick response and putting employees first. You will walk away with specific tactics and tools that franchisors can use to create a better experience for their franchisees, and that franchisees can use to create a better experience for their customers.

Franchising at the Speed of Trust - Tools to Leverage and Operationalize the One Thing that Changes Everything
Presented by Stephen MR Covey – Author of the NY Times Best Selling “Speed of Trust”

A successful franchisor/franchisee relationship is based on the credibility of a system and a brand, and is characterized by a long-term relationship of high trust. This interactive and engaging presentation will highlight 3 “Big Ideas” on trust and franchising. It will reveal how low-trust, ‘counterfeit’ behavior can undermine performance and can be at the root of many organizational and franchise challenges. Attendees will also learn and understand the natural strengths that have allowed them to build high-trust relationships in the past, as well as specific, actionable areas they can focus on to move the needle on their ability to create and maintain trust.

Learn the core concepts around Stephen Covey’s 3 “Big Ideas”:

  1. Trust is a hard-edged, economic driver.
  2. Trust is the most effective form of currency in high-performing, high-value franchise relationships.
  3. Trust is a skill—this is something you can do something about, now.

ON FIRE AT ANY AGE: How to Ignite Passion and Fuel Performance throughout Your Multi-Generational Workforce
Presented by Eric Chester, Founder & CEO, Reviving Work Ethic, Inc.

Discover what thriving franchise brands and top leaders are doing to win the war on performance and service by leveraging the skills and abilities of this ever-evolving labor pool. Today’s workforce is diverse both in age, experience and background. While there are sometimes challenges to meshing millennials, seniors and those with diverse backgrounds, there are also opportunities for creating a cohesive team that works well together. Employee engagement researcher and bestselling author Eric Chester will reveal the tactics and strategies that leading-edge franchisees and franchisors have in place to find, keep, and develop top talent of all ages and backgrounds. He'll show how these brands are reinventing their operations to get employees to put aside their differences and work as hard as they would if they owned the brand.

11:30 am – 12:30 noon FranPAC VIP Reception

12:30 pm – 2:30 pmOpening General Session & Luncheon

2:45 pm – 4:15 pm

Concurrent Sessions

@OurFranchiseCampaign – Telling the Real Story of Your Business for Success

General Track

The @OurFranchise campaign launched in 2015 to tell the stories of how local franchise business owners and their employees are supporting their communities, creating jobs and business ownership opportunities. The @OurFranchise campaign captures the real, positive impact of the franchise model as told by local owners in their own voice and speaks to the level of economic contribution franchise owners continue to have to the American economy. Learn more about how YOUR brand can get involved to change the narrative around franchising and tell your story more effectively to the media, elected officials and the public.

Aligning Marketing, Staff Recruitment and Growth: Key HR Priorities for Franchises

General Track

Among the many priorities franchisors have, two stand out: growing market share and recruiting and keeping great people. In many instances, these two priorities go hand in hand. In this panel discussion, you will hear from two successful franchisors and an HR expert about their top marketing and HR challenges and how they tackle them. Attendees of this session will learn to:

  • Explore the link between marketing, recruitment, and business growth success
  • Create innovative approaches to overcome marketing challenges for new and established units alike
  • Introduce proven HR strategies to attract, retain, and develop great employees
  • Adopt best practices to leverage the franchisor / franchisee relationship in the process
  • Leverage effective marketing and HR strategies and successes to create a winning, dynamic culture

Are Struggling Franchisees Jeopardizing Your Franchise System? What You Can Do to Help Them!

Franchise Relations Track

“Failure is not an option!” Struggling franchisees impact system growth and other franchisees. Get advice on how to help struggling franchisees turn things around. We’ll cover performance monitoring and preventative strategies, field support, owner engagement, intervention measures, financial assistance options and legal considerations, among many others. Your franchise system is only as strong as its weakest performers. Address the issues so your system is not at risk.

Best Practices for Starting or Reinventing a Franchisee Advisory Council
Developed by the Franchise Relations Committee
Franchise Relations Track

Panel discussion to include both franchisee and franchisor representatives from varying industries and sizes of organizations. Session topics are listed below and will include time for follow-up roundtable discussions:

  • Developing a clear understanding of the purpose of a Franchisee Advisory Council (FAC)
  • Sharing structure examples
  • Examples of how 2-3 brands use their FAC successfully to work on:
    • Franchisor concerns
    • Franchisee concerns
    • Joint pressures impacting the Brand
  • Best Practices for using the FAC as a flowing communication platform to the Franchisee base
  • Using FACs to help develop future initiatives to create brand alignment

Building an Effective Training Program for Your Franchise

Operations Track

Is your training program aligned with the business goals of your franchise system? Is it designed to drive business results? This program will help you evaluate those questions and cover:

  • How to build a solid training roadmap.
  • How to determine what to teach.
  • How to determine how to teach it and when to teach it.
  • How to measure effectiveness of training.

Building and Leveraging Positive Relationships with Brand Support Staff
Developed by the Franchisee Forum
Franchisee Track

This session will address:

  • Utilizing corporate staff as support for your business initiatives.
  • Creating relationships that can improve processing time on all interactions.
  • Seeking, finding and using corporate staff that offer skills and knowledge that fit what your business needs now.

Franchise Resales Are Booming – Do You Have a Plan for Your Brand?

Franchise Development Track

Franchise resales are booming; the life cycle of brands, an aging population and appetite for inventory are driving franchise resales to unprecedented levels. Franchisors and franchisees need to understand the process. Franchisors should be part of the conversation about how their units are being presented, who’s doing the selling and any use of their intellectual property; franchisees need to understand valuation and the transfer process. Developing a franchise resale plan is critical to successful transfers. Learn everything you need to know about franchise resales in this educational session.

Franchisees: What Does the NLRB Mean to You?

Franchisee Track

By now we are all aware of joint employment and the restrictions it puts on franchisors, but what are your responsibilities as a franchisee and your requirements to (a) uphold the brand, (b) be a franchisee and (c) be an independent business? What can you do to avoid joint employment claims? This session will help you evaluate where those boundaries start and stop and what you can do as a franchisee to educate yourself and your teams.

Franchisor C-Suite Forum: It’s What You Learn after You Know It All that Counts – Lessons Learned and Shared from Main Street America
(for franchisor c-level executives from all system sizes)
General Track

Being an Executive of a successful franchise system requires many talents and a great team! You could equate it with being an air traffic controller—you must have your eye and hand on the pulse of what is happening in every moment with respect to the vision of the direction you are leading your organization. In an exclusive and intimate session designed to provide information, strategies and dialogue around topics that are at the core of successful growing franchise systems, several franchisor c-level executives will spearhead discussions around the critical topics listed below and share real-life experiences, war stories and lessons learned. Once their own insights are shared, our executives will open up the conversation to audience interaction.

  • The changing dynamics of franchise development.
  • How to keep your franchisees enrolled in providing the best your system has to offer, whether they are new, not so new or mature.
  • Evolution of your brand - what to change, how to change and when to change.
  • What is in store for the future of your brand?

Game Changing Emerging Brand Recruitment Strategies

Franchise Development Track

Many emerging brands have limited budgets and small back-office teams. Planning for growth and making sure that new franchisees are successfully on-boarded and validate is often the difference between success and failure. Come hear from successful franchisors who have “been there, done that” and learn how to best use your resources, whether to grow organically or through broker networks, discover marketing and PR strategies to generate leads and develop a sales process that you can build on.

How Do We Adjust Our Support Systems to Recognize the Needs of an Individual Franchisee vs. a Multi-Unit Franchisee?

Operations Track

The support systems for an individual franchisee should differ from those of a multi-unit franchisee. The challenge is determining, implementing and insuring these support systems will add value to your franchisees in their various stages of growth. Our panel will explore recommendations on how to determine what these support systems should be, how to implement them and continue to evolve them with the growth of your system.

Innovative Ideas that Break the Mold

General Track

Think differently! In this “out of the box” session, you will hear case studies from our panel of franchisors who have implemented new and innovative ideas within their systems that have proven to be successful. Our goal is to expose you to new thoughts and concepts that have been successfully implemented. Each panel member will explain their situation- what caused them to think differently, how they resolved their issue and how was it implemented successfully. Whether you are a seasoned franchise executive who thinks you’ve seen it all, or someone who is always looking for new and creative ideas to enhance your business model, this interactive session is ideal for you.

Labor Issues & Unit Economics: Learnings From Across Borders
Developed by the International Committee
General Track

Minimum wage levels are an increasingly hot issue around the world. Franchises have found ways to thrive in different and challenging labor environments. Learn the latest developments and how franchises have adapted to manage unit economics around the globe.

Marketing to Millennials – Yes, It’s Possible!

Marketing & Information Technology Track

Some marketers seem to view this generation as some unknown being that has been transported to Earth to reek havoc in our homes, workplaces and everywhere in between. While clearly they are far from aliens sent from another planet, they do have their unique differences from Baby Boomers and Gen Xers, among others. Like any generation, they respond to messaging that interests them and brands they can passionately get behind. It's so much more than a transaction to this incredibly influential audience. Join this session to learn from emerging and mature franchisor execs on how to connect with Millennials and not only drive sales, but build an everlasting brand connection.

Social Media: Today’s Secret Sauce for Telling Your Franchise Story

Marketing & Information Technology Track

Great brands rely on stories to define their brands. With the expansion of social media and consumers “24/7 mentality,” today’s brand journey must begin, build and extend onto social media. Whether you are looking to inspire, motivate or excite your customers and community, social media continues to play a key role. This session will include franchisors and franchisees who understand how to use this “secret sauce” effectively. We will also share how to use social media to tell the positive story of franchising because in today’s rapidly-moving market, we cannot simply raise awareness about our own brands, we need to seize the opportunity to educate consumers wherever and whenever we can about what franchising is and all the great contributions our businesses make. Come prepared to take away practical and tactical ideas from marketing and IT pros that will make a real difference for your business.

Steps and Cost to Build, Launch and Manage a Growing Franchise Brand

Operations Track

What is the expectation of investment to launch and build a successful franchise brand? Where do additional investment levels become important, and what resources should be considered? Attend this session and hear war stories, lessons learned and strategies for how and when to invest in building your franchise brand.

The Franchise Operations Challenge: Best Practices for Helping Your Franchisees to Significantly Improve Their Performance
A Supplier Forum Best Practices Workshop
Operations Track

This breakout session is for those in search of best practices related to improving their field support processes that result in improved unit economics and brand standards. Attendees will have the benefit of learning from three proven franchisor panelists representing emerging, mid-market and enterprise level systems. Attendees will walk away with the following knowledge:

  • Learn the most effective organizational support structures relative to a brands size and complexity.
  • Discover current operational technologies out there for ensuring that your field support and home office support teams are executing consistently and following-up to close the gaps between system standards and present case.
  • How to effectively coach reluctant franchisees and ensure that open-ended issues are resolved in a timely fashion.
  • The role of data analytics and how franchisors are using the information as a lever to drive significant improvements in a franchisees business.

The Role of Private Equity in Franchising: What You Need to Know

General Track

A panel of private equity experts will discuss current trends in the marketplace and share best practices for preparing for private equity financing, including strategies and tactics for maximizing your valuation in a transaction.

4:30 pm – 5:30 pmCFE Graduates' Celebration

4:30 pm – 6:00 pmFranchisor Forum

4:30 pm – 6:30 pmInternational Committee 

4:30 pm – 8:00 pmChairman’s Reception with Exhibitors

8:00 pm – 9:30 pmInternational Reception

7:00 am – 6:00 pmRegistration

8:00 am – 10:00 am

Super Session w/ Continental Breakfast (breakfast available at 7:30 am)

Franchisor Spotlight:  Anytime Fitness // Dave Mortensen and Chuck Runyon

Hear from Anytime Fitness Co-Founders, Dave Mortensen and Chuck Runyon, about how they built the world’s largest and fastest growing co-ed fitness club franchise. Franchising since 2002, Anytime Fitness will have more than 3,500 franchised units and 36 company owned units in all 50 states and in 30 countries on five continents by January of 2017. For nine straight years, the brand has been averaging more than 300 new gyms per year and in 2015, Anytime Fitness achieved more than $1-Billion in system-wide annual revenue for the first time ever! What is the secret to their success? First learn how Mortensen (President) and Runyon (CEO) revolutionized the fitness industry by designing smaller, neighborhood clubs that are open 24 hours a day, 365 days a year, featuring the things their now nearly 3-million members want most: convenience, affordability, quality equipment and surprisingly personable service in friendly, non-intimidating facilities. Why are more than 3,500 franchisees and members so passionate about the brand that they have tattooed the company’s “runningman logo”” on their bodies? What can you learn from the brand to prompt similar loyalty with your consumers? Find out about plans to evolve the company’s business model to meet the demands of the next generation of fitness consumers and hear how Anytime Fitness will positively impact its customers – even when they are not in the gym. Finally, discover how under Mortensen’s and Runyon’s leadership, the company has earned numerous industry accolades including being ranked by Entrepreneur as a #1 Global franchise, having Forbes name the brand one of “America’s Most Promising Companies” and a “Top Franchise For Your Buck” and being identified by CNN as one of the three “Biggest Players” in the fitness industry. How did they do it and what’s next? In an eye-opening and candid discussion, you’ll hear war stories, lessons learned and real-world strategies for building your brand, investing in people to yield amazing results (did we mention Anytime Fitness’ #1 stakeholder is their staff?), and positioning your company as not just any franchise business but an extraordinary franchise business.

10:15 am – 11:45 am

Concurrent Sessions

Are Struggling Franchisees Jeopardizing Your Franchise System? What Can You Do to Help Them!

Franchise Relations Track

“Failure is not an option!” Struggling franchisees impact system growth and other franchisees. Get advice on how to help struggling franchisees turn things around. We’ll cover performance monitoring and preventative strategies, field support, owner engagement, intervention measures, financial assistance options and legal considerations, among many others. Your franchise system is only as strong as its weakest performers. Address the issues so your system is not at risk.

Franchising and Multiple Bottom Lines
Developed by the Social Sector in Franchising Task Force
General Track

An increasing number of franchises use the model to produce direct social benefit. Learn from:

  • Commercial franchisors that have donated units to non-profits.
  • Social franchisors using the franchise model towards humanitarian ends.
  • Commercial franchisors expanding in underserved communities.
  • Franchisors and franchisees innovating to make franchise ownership accessible to new populations.

Game Changing Emerging Brand Recruitment Strategies

Franchise Development Track

Many emerging brands have limited budgets and small back-office teams. Planning for growth and making sure that new franchisees are successfully on-boarded and validate is often the difference between success and failure. Come hear from successful franchisors who have “been there, done that” and learn how to best use your resources, whether to grow organically or through broker networks, discover marketing and PR strategies to generate leads and develop a sales process that you can build on.

Hottest Trends in Video Marketing

Marketing & Information Technology Track

What do the most effective and most shared online, television and social video campaigns have in common? Join us for an exciting, informative and innovative look at how to conceive of and create compelling video content for your franchise. Learn techniques that ensure your videos will build an audience and tell a story. This interactive session will put you in the shoes of a creative director as you apply best practices and innovative thinking to develop your concept and pitch your brand or product.

How Do We Adjust Our Support Systems to Recognize the Needs of an Individual Franchisee vs. A Multi-Unit Franchisee?

Operations Track

The support systems for an individual franchisee should differ from those of a multi-unit franchisee. The challenge is determining, implementing and insuring these support systems will add value to your franchisees in their various stages of growth. Our panel will explore recommendations on how to determine what these support systems should be, how to implement them and continue to evolve them with the growth of your system.

How is NLRB Affecting Training and Operations?

Operations Track
This session will discuss:

  • Minimizing the risk of co-employment while still providing training and new store support.
  • Managing interaction of field personnel in assisting locations in on-going management of labor expenses while steering clear of co-employment.
  • Providing materials for franchisees for support they need while not crossing the co-employment/employer line for their hiring needs and processes.

How Multi-Unit and Multi-Brand Franchisees Select New Brands (and the 5 Top Deal Killers)

Franchisee Track

More and more multi-unit franchisees want to grow their organizations through additional brands. A growing number of franchisors are seeking existing multi-unit franchisees to expand with their brands. Join this panel of multi-unit franchisee and franchisor movers and shakers who continue to grow. Multi-unit franchisees will share the key criteria to selecting a new brand and their top deal killers; franchisors will share their insights on what they look for in existing multi-unit franchisees to grow their brands, and what stops them from moving forward.

How to Be Big with a Little Budget: Bridging the Gap Between a Startup and a Successful Franchise

Marketing & Information Technology Track

Growing a franchise takes capital--capital that is often limited, particularly in the beginning. How can smaller brands compete for market share with larger brands which have larger budgets? This session will explore ways to maximize every dollar in order to grow, claim market share AND stay in business. From guerilla marketing to creative lower cost work spaces, from reducing staff overhead to use of creative PR, from determining the essential systems for growth vs. the systems that can wait, this session will equip emerging brands with bankable strategies for success.

Innovative Ideas that Break the Mold

General Track

Think differently! In this “out of the box” session, you will hear case studies from our panel of franchisors who have implemented new and innovative ideas within their systems that have proven to be successful. Our goal is to expose you to new thoughts and concepts that have been successfully implemented. Each panel member will explain their situation- what caused them to think differently, how they resolved their issue and how was it implemented successfully. Whether you are a seasoned franchise executive who thinks you’ve seen it all, or someone who is always looking for new and creative ideas to enhance your business model, this interactive session is ideal for you.

International Franchising Focus: Europe and Latin America
Developed by the International Committee
International Track

Events are moving quickly in both Europe and Latin America, and international franchising is changing. Cuba is now opening up to American brands – which franchisors can thrive there, and how? How will Brexit affect franchisors operating in or entering Europe or the UK? This session will explore the impact of several current trends like these on both large and small franchise systems.

Maximizing Enterprise Value: Strategies Franchisors Can Implement to Attract Higher Valuations in the Sales Process
A Supplier Forum Best Practices Workshop
General Track

This session will focus on 6-8 specific strategies that franchisors can implement to improve the overall health of the franchise system and improve enterprise value in advance of selling the system or bringing in an investor.

New Markets Mini-Summit: Are You Poised to Ride the Latino Boom Wave into the Future?
Developed by the Diversity Institute Advisory Board
General Track

Unless you have been living under a rock or been in a coma for the last decade, you know the Latino population has exploded and continues to be the fastest growing demographic segment in the U.S. Are you ready to support and capitalize on the largely un-tapped market? This mini-summit will present a deep-dive into the profile, characteristics and growth trajectory of the Latino population for franchise development opportunities. Learn how a leading IFA member company’s efforts have positively impacted their top and bottom lines. Hear first-hand from successful Latino franchisees as they discuss challenges faced and opportunities along the way.

Presenting Financial Performance Representations to Prospective Franchisees – Maximizing the Effectiveness of Your Presentation and Complying with New Rules

Legal Track

More than half of all franchise systems now provide information about sales and/or profits to prospective franchisees in Item 19 of their disclosure documents. However, the Item 19 information does not always meet prospects' needs to best evaluate the brand. Often the Item 19 fails to emphasize the strong points of the franchise system that will attract new franchisees to the system; a well-written Item 19 can do both, without exposing the system to liability. It can even encourage system compliance among existing franchisees by showing the financial rewards achieved by those who comply with the system. This panel will also discuss the new rules for Item 19 disclosures that are expected to take effect this spring and address how you can comply with the new rules while also emphasizing the strong points of your brand.

Profit Management Workshop (for Franchisees)
Developed by the Franchisee Forum
Franchisee Track

How do franchisees maximize profitability in the face of regulatory changes, a reduced labor supply and rising cost of goods sold?

This workshop will discuss the following:

  • Useable information that highlights missed opportunities for profit
  • Data analytic tools/processes that will uncover potential savings
  • Universal best practices for developing a penny-wise mentality throughout your company

Promoting Veteran-Owned Franchises
Developed by the VetFran Committee
Operations Track

Promoting veteran-owned businesses is at the center of VetFran and its partnership with the Coalition for Veteran Owned Businesses (CVOB). Through this partnership, veteran organizations and businesses come together to help promote to customers and other businesses the benefits of conducting business with a locally, veteran-owned business. In this session, speakers will discuss the advantages of being a veteran franchisee, and discuss the venues in which to promote your business.

Provide Your Prospects with an Amazing Candidate Experience

Franchise Development Track

How do you entertain as well as inform your franchise candidates to show them how great your brand is? Every contact you have with them -- your website, e-mail, phone calls and in-person meetings -- is an opportunity to convert prospects into the very best franchisees. After all, if the candidate process doesn't "Wow" them, why should they think the franchise ownership experience will?

Unit-Level Economics (Driving Profitability by Measuring and Maximizing the Performance of Your Business)

Operations Track

Unit economics are the fundamental financial predictors of the viability of your business model that, used correctly, can increase cash flow and drive profitability. Measuring unit profitability is a strategic tool that smart franchisors and franchisees use to leverage the parts of their business having the most significant level of marginal investment. For consumer focused businesses, the best unit to measure may be the cost to obtain and serve a customer, and for businesses that sell physical products, the best unit to measure may be the cost to deliver that product. With an understanding of how to identify, measure and assess your unit economics as well as compare your performance to others in your competitive set, you will be better able to confidently make dramatic but positive shifts in your business and promote healthy competition by compensating employees who achieve business goals derived from measuring key performance metrics.

Your Business is My Business: The Case for Effective Standards Enforcement

Franchise Relations Track

Every franchise agreement emphasizes the importance of the franchisee’s compliance with standards. However, that does not mean that every franchisee in every chain is fully compliant. Are all standards created equal, or are some more important to enforce than others? Does enforcement of standards affect franchisor and franchisee profitability? How do successful franchisors monitor and enforce compliance with standards? Is poor standards compliance indicative of other problems with the franchisee or the system? The panel will look at these questions as well as effective enforcement tools.

12:00 noon – 2:30 pm Networking Lunch with Exhibitors

12:30 pm – 2:30 pm Franchisee Forum

1:00 pm – 2:30 pmEducational Foundation Board of Trustees & Strategic Planning

1:15 pm – 2:15 pm International Delegations' Meeting

2:45 pm – 4:45 pmBusiness Solution Roundtables

5:00 pm – 7:00 pm Reception with Exhibitors

8:00 pm – 10:30 pm The Bash

7:30 am – 12:00 noonRegistration

8:30 am – 10:00 amICFE Board Meeting

8:30 am – 10:15 am Continental Breakfast w/ Roundtables (breakfast available at 8:00 am)

11:00 am – 1:00 pm

Closing General Session with Brunch

Find Your Edge: Win at Work  // Marcus Buckingham

Excellence happens all the time in an organization, but it can be tricky to harness this excellence and make it work for you. So often, when companies try to reproduce what their best performers do differently, the result is just another lifeless policy that ends up constraining people instead of freeing them to do their best work. The trick is to help people put innovative ideas into practice without stifling the personal strengths that give them their edge. Join Marcus Buckingham, four-time New York Times Best-Selling Author (including First, Break All the Rules: What the World’s Greatest Managers Do Differently) and leading business consultant, as he presents a customized best practice delivery system for both managers and employees. Using a simple, easy-to-remember scheme to identify each person’s unique combination of strengths, Buckingham will deliver tips and techniques on how to put your particular edge to use. Managers will get a tremendous amount of raw material to be better coaches based on the specific strengths of their team members. At the end of this speech, you will know how to move beyond the one-sizefits-all approach and find those practices that are best for you.

FRANSHARK

To inspire and re-energize convention-goers, we are pleased to feature the future of franchising at the closing general session by bringing back NextGen’s FRANSHARK. This culminates a year-long campaign and global competition in which hundreds of young entrepreneurs from across the U.S. and around the world will have submitted their franchise business plans for a chance to be among the top 20 winners at #IFA2017 and participate in the NextGen Accelerator Program. The three top NextGen winners, selected from earlier FRANSHARK rounds during the convention, will present their business plans and strategies to be voted on by convention attendees during the closing session. Hear how these young entrepreneurs turned key challenges in their business into winning opportunities!

1:00 pm Convention Officially Adjourns

1:30 pm – 4:30 pm

Emerging Franchisor Bootcamp (post-convention workshop offered by CFE)

While analyzing the attendance and the feedback from the 2016 convention, there was one statistic that jumped out at the Convention Committee - 55% of the brands attending the conference had less than 100 units open! In that spirit, the committee (in tandem with the CFE program) has created a special post-convention half-day boot camp to give critical information and share experiences with emerging brands.

During this three-hour bootcamp, you will meet executives who have walked in your shoes--founders of franchise companies willing to share the mistakes they made, what worked and what didn’t to get them to critical mass. You will see how typical brands grow through the emerging phase, what healthy growth is and how growing too fast can be detrimental to the long-term future of your brand. Featuring a combination of learnings from our presenters and problem-solving exercises led by some of the most successful franchisors in the industry, content will be interactive, interesting and fun. This bootcamp will be a roadmap for emerging franchisors to Recurring Revenue Self Sufficiency™, the day when your royalty revenue covers your overhead! Key areas of focus that will be discussed include:

  • Development strategies from pure organic growth through the broker network model and outsourced sales models.
  • What infrastructure is needed at specific milestones.
  • How to get financing at the emerging phase.
  • How Item 19 and transparency affect growth.

Topping off this event is our incoming IFA Chairwoman and 2017 Convention Committee Chairwoman, Shelly Sun, who built her brand leveraging the IFA educational programming and asking questions of other franchisors to learn both what to do, but also what not to do during her critical start-up phase. Shelly will share her story and how she personally managed the BrightStar brand from inception through maturity.

This boot camp is complimentary to franchisors with 100 units or less, and attendees will receive complimentary CFE enrollment and guide book ($540 value), 400 Bonus CFE Credits to get you started on your quest to CFE designation and a copy of Shelly Sun’s book, "Grow Smart Risk Less". We will cap the attendance at this session to the first 150 franchisor with 100 units

(Open to franchisors with 100 units or less only. Additional sign-up required)

LOCATION
Mandalay Bay Resort and Casino
3950 Las Vegas Blvd
Las Vegas, NV 89119

We’re excited to have you join us at the Mandalay Bay, a premier hotel in the heart of Las Vegas! IFA has reserved room blocks at the Mandalay Bay and Delano Las Vegas both on the Mandalay Bay Resort & Casino complex.

More Information

FUTURE DATES

IFA’s 58th Annual Convention
February 10-13, 2018
Phoenix Convention Center & Sheraton Hotel, Phoenix, AZ

IFA’s 59th Annual Convention
February 24-27, 2019
Mandalay Bay, Las Vegas, NV

IFA’s 60th Annual Convention
February 8-11, 2020
Orlando World Center, Orlando, FL

CONTACT US

To contact the IFA Conferences Department please email events@franchise.org or call 202-662-0763

MEMBERS