THE FOOD IS THE FRANCHISE
Hardee's® is one of America's Premier Burger Brands and is the Home of the Thickburger®. Founded in 1961 by Wilbur Hardee, Hardee’s® operates or franchises over 1,902 quick service restaurants in 30 U.S. states and 9 countries. Hardee’s® gives fast food customers what they want: bigger, better burgers. Our 100% Black Angus Beef Thickburgers® are complemented by a line of premium Hand-Scooped Ice Cream Shakes & Malts™ made with real ice cream. Hardee’s® popular new Little Thickburgers® – in a smaller 1/4-lb size – target burger lovers who want a little less burger but aren’t willing to settle for lower quality value menu fare. Hardee’s® is a wholly owned subsidiary of CKE Restaurants, franchisor and operator of more than 3,163 restaurants in 42 states and 18 countries.
The Hardee’s® menu is designed to give fast food customers what they want: bigger, better burgers. Our menu features a line of gourmet 100% Black Angus beef burgers. The premium burgers at Hardee’s® are deliciously complemented by our line of Hand-Scooped Ice Cream Shakes & Malts™ made with real ice cream. The Hardee’s® menu also includes delicious, high-quality, whole-breast chicken sandwiches, indulgent salads and craveable breakfasts. Our breakfast favorites include the Monster Biscuit™ and the Loaded Breakfast Burrito. Hardee’s® restaurants can be dual-branded with Red Burrito®, adding a Mexican-style menu to broaden appeal and increase transactions.
BRANDING IS THE KEY
Our marketing strategy has always been as innovative and focused as our business strategy, resulting in one of the strongest and most recognized brands in the industry. Hardee’s® advertising is designed to be seen and remembered, with cutting-edge campaigns that are humorous and provocative. We are leaders in social media marketing with large followings on sites like Facebook and Twitter.
INNOVATION IS THE DIFFERENCE
Our innovative menu strategy is focused on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of fast food. With significant enhancements to the customer experience such as partial table service, Hardee’s® provides a quick-service experience – Six Dollar Service® – that consistently matches the menu quality.
FRANCHISE GROWTH IS THE FUTURE
Franchise growth is the future of the Hardee’s® brand. Franchisees play a major role in the success of our brand, and we believe in maintaining strong business relationships with our franchisees, listening to their ideas and offering outstanding support. We are dedicated to helping franchisees build growing restaurant operations that are sustainable for the long term. To this end, the strategy and core positioning of the Hardee’s® brand is oriented to building top-line sales that support franchise profitability via best-in-class products, service and marketing.
To learn more about the Hardee’s® franchise opportunity, call 866.253.7655 or go to www.CKEfranchise.com .