Gregory M. Cook, CFE, Vice President - Advertising and Strategic Parnterships
Since joining IFA in 2009, Greg has driven IFA’s media products including Franchising World, Franchise Opportunities Guide, IFA Insider, IFA Smart Brief and the website www.franchise.org to new heights in terms of revenue and member value. His sharp focus on delivering media solutions to IFA members that deliver results and managing a team of sales representatives to drive advertising revenue has allowed IFA to deliver exceptional content and sales leads to the membership. Greg also leads the IFA's Affinity Program, and is launching a Healthcare program and a retirement plan for IFA Affinity Members. Before joining the IFA staff Greg worked at Liquidity Services, Inc as the International Sales Manager of Online Advertising. While at Liquidity Services, Greg managed a team of account executives, provided decision making on all daily sales operations, and lead a sales department responsible for selling SEM, and banner advertising on a three B2B vertical search engines. Furthermore, he designed and implemented a tactical sales plan each year which focused on business development and increasing the existing clients advertising investment. Prior to joining Liquidity Services, Inc. Greg was the Manager of Membership Sales & Marketing at the Electronic Retailing Association (ERA).
Greg is a member of the American Society of Association Executives, the DC Ad Club, and is an avid fly fisherman. He is a graduate of the Robert H. Smith School of Business at the University of Maryland and has a Bachelor of Science in Marketing.