Franship Mentors



Tom Baber, Franchise Owner Money Mailer of Mercer, Somerset County

I am a small multi-unit franchisee of both Money Mailer and IHOP (DineEquity).  I have been self-employed for most of my career and have owned and continue to own businesses outside of franchising.  I believe in and enjoy the franchising model and feel it important to keep the model strong.  I try to do my small part by serving on the Franchise Relations Committee and Franchise Forum while attending as many IFA events during the year as fit in my schedule.  Advocacy, especially by franchisees, is very effective at the state and federal level.  It is very important franchisees share their message so I find time to educate legislators on our needs and challenges.


Jania BaileyJania Bailey, CFE, President FranNet Franchising, LLC

Jania Bailey is the President and COO of FranNet. Bailey has more than 25 years of experience in the banking and franchise industries. She worked in several different managerial capacities with Fantastic Sams International, a hair care franchise, most recently as regional manager in Texas. Before that, she oversaw operational support and development for franchisees in a five state region. In addition, she has a background in banking and finance.


David Barr, Chairman, PMTD Restaurants, LLC

David Barr has operated as both a franchisor and franchisee in domestic and international markets.  David currently sits on the board of directors of Mrs. Fields and TCBY, both of which have international franchisees.  In addition, David is a limited partner in Domino’s Pizza China.  As past CEO of Great American Cookies, David oversaw a franchise system that had franchisees in Guam and was developing a system in Europe when he sold this business on behalf of its shareholders.


Ron Bender, CFE, Director, Franchise Development, Big Frog Franchise Group

I love dealing with people, and relationship building is what I specialize in!  People who know me well say I can work with anyone, and I promote mutual trust and respect by truly listening to people and by seeing their viewpoint and finding common ground.  Clients, associates and franchise buyers will tell you that I am an enthusiastic and passionate professional with a terrific work ethic and strong sales and management skills. I have over 20 years of experience in franchise development and franchise relations, training, management and mentoring, and I have a hard-won reputation for providing a SURPRISING customer experience, making people 'fans' rather than just 'satisfied'!

Clarissa Bradstock, CEO, Any Test Franchising, Inc.

Clarissa has served as a Vice President of Client Services, COO, Vice President of Operations and CEO of both private and publicly held organizations.  She has extensive experience with healthcare related organizations focused on physicians, insurance carriers, nursing professionals and dental practices.

Clarissa served as COO for Any Test Franchising since 2007, and was appointed to the position of CEO in April, 2014. Clarissa is very involved in the franchise community as Chair for the Southeast Franchise Forum, and on the Leadership Committee for the IFA Women Franchise Network, Atlanta Chapter.

Nancy Bigley, CFE, CEO, Bottle & Bottega

Nancy Bigley is a franchise executive with 25 years of experience successfully leading franchise operations for four great brands.   Currently, Nancy is the CEO/Co-Owner of Bottle & Bottega a painting and wine party franchise she developed and launched with her business partner in 2011. Nancy’s focus is in the areas of operations system design and execution, franchisee relations management and the development and implementation of strategic plans to drive growth. 

Prior to starting Bottle & Bottega, Nancy served as Senior Director of Operations for Dunkin’ Brands, Inc. where she was  responsible for overseeing franchise operations for 920 Baskin-Robbins’ locations in 15 states.  While in her role, Nancy received the company’s top leadership award, “Dunkin’ Brands Council Award Leader of the Year” for her work.

Nancy has been involved in franchising since 1991 working in franchise operations for brands such as The Dwyer Group and American Leak Detection, Inc.  While at American Leak Detection, Inc.  Nancy served as the company’s Vice President overseeing all company and franchise operations, helping grow the brand from 50 locations to 175 in 7 countries.

Nancy has been involved in the IFA since 1998 and currently serves on the Membership Committee, 2017 Convention Committee and is Chair of the Women’s Franchise Committee. Previously, Nancy served on the Technology Committee, 50th Anniversary Task Force, Convention Committee and was Vice Chair of the Membership Committee.  Nancy holds a BS in Business Management from California Polytechnic University, San Luis Obispo and an MBA from California State University San Bernardino.

 JoeJoe Bourdow, CFE, Senior Advisor, Valpak

Joe’s forty year business career includes more than three decades in franchising as well as broadcasting and sport marketing.

Joe was a radio station owner, early multi-unit franchisee in the Valpak System and at Fastsigns International in the 1980’s before joining the Valpak home office as a senior executive in 1991. He served as President of Valpak from 1996 until his retirement in 2010.

Since then, Joe has started new company with broadcasting and marketing interests in professional baseball as well as college football and basketball.

Joe serves on the IFA Board of Directors and is active on several IFA committees. He speaks and writes regularly on franchising.


Rocco Fiorentino, President and CEO, Benetrends Financial

Rocco Fiorentino brings more than 25 years of franchise industry experience as President and CEO of Benetrends Financial.  In addition to his role at Benetrends, he is also a Director and Board Member for Swiss Farm Stores and Saxbys Coffee, franchisors of drive-thru grocery stores and coffee shops, respectively.  He currently serves on the Board of Directors for the International Franchise Association (IFA) and Chair of IFA’s Membership Committee.  Fiorentino previously served as president and CEO of Freedom Rings, LLC, an area developer and multi-unit franchisee of Krispy Kreme Doughnuts for Pennsylvania, New Jersey and Delaware.  He is a Past Chairman for the Multi-Unit Franchise Conference, and Member and Board of Advisors for the Multi-Unit Franchise Conference.  Fiorentino is a frequent speaker and moderator on franchise matters at the International Franchise Association Conference and the Multi-Unit Franchise Conference, and has authored numerous articles on franchise financing. Fiorentino holds a Master of Science in Management from the Richard D. Irwin Graduate School of the American College and holds the distinction of Certified Franchise Executive (CFE) by the Board of Governors of the IFA.

Brad Fishman, CFE, CEO, Fishman Public Relations

Brad Fishman, Fishman PR’s CEO is one of the most well-connected individuals in the franchise industry. As a noted franchising and public relations international speaker and expert, he has spent more than 20 years helping franchise clients develop successful lead generation campaigns through successful public relations efforts. Many franchisors have joined the Fishman PR family to benefit from his power of his networking magic. As an entrepreneur, relating to fellow entrepreneurs and franchisees gives Fishman the credibility to develop powerful public relations campaigns that have helped hundreds of franchise systems achieve their desired growth. Fishman sits on the board of directors of Franchise Payments Network, FranFund, and previously served on the Board of Director of FranChoice. He is the past chairman of the IFA’s Franchise Supplier Forum and a past member of the IFA’s board and executive board. Fishman also serves on the IFA's Membership Committee and the FranPac Advisory Board.  

John Francis, Member, Board of Directors, Sport Clips, Inc.

With more than twenty-five years of hands-on experience in the franchise industry, John Francis has served as a franchisee, franchisor, investor and Board Member for organizations such as Sport Clips, Office Pride, Seva Beauty, PostNet and the International Franchise Association.

John's exposure to franchising began when he was just a child in his family’s hair salon system, "The Barbers," which was the 1,000-plus unit, publicly traded and international organization that franchised the brands Cost Cutters, City Looks and We Care Hair. He later joined the family business, playing a major role in the integration and merger of The Barbers into Regis Corporation in 1999. Today, John shares his perspective and expertise as a consultant, advisor and keynote speaker to help franchise systems and professionals “see what they don’t see” and achieve their highest levels of success.

Harvey Homsey, CFE, Vice President, Franchise Systems, Express Services, Inc.

Harvey H. H. Homsey, vice president of Franchise Systems for Express Services, Inc., the franchisor for Express Employment Professionals, joined Express in 1989. He oversees the responsibilities for the development and implementation of the Express Employment Professionals franchise sales and operating system for over 750 franchise offices in the United States, Canada, and South Africa. He also oversees research and development as well as being responsible for new products and services for the company.

Homsey serves on the membership, legislative and labor services committees of the American Staffing Association (ASA). He also serves on the membership and Franchise Relations committees of the International Franchise Association (IFA), where he regularly presents training sessions at their International Conferences. He has had several articles about hiring, interviewing, mentoring, retention, and hiring trends published in several national publications, including Franchising World and Staffing Success.

He holds a Bachelor of Arts Degree from Oklahoma State University in English and a Master of Arts Degree from Oklahoma State University in Technical Communications.

He is a former Technical Writing adjunct professor at Oklahoma State University, both Stillwater and Oklahoma City campuses; a Technical Writer at Technology Oil Tool Corporation (TOTCO) in Norman, Oklahoma; and a Technical Writer for the department of family medicine at the University Oklahoma Health Sciences Center in Oklahoma City.

He and his wife Debbie have four children: son Taylor, 27; daughters Natalie, 24 and Melissa, 21; and son Zach 15.

John KershChief Development Officer, Pure Barre

John Kersh is the Chief Development Officer for Pure Barre, one of the world’s leading boutique fitness brands with nearly 500 locations in the US and Canada. Previously, he was the Vice President of International Franchise Development for Self-Esteem Brands, the franchisor of healthy lifestyle brands Anytime Fitness and Waxing the City. In his eight years with Anytime Fitness, John grew their international footprint from a handful of gyms in Canada to over 1,000 locations in 25 countries. In addition, John spent 12 years working at IHRSA, the fitness industry trade association and three years developing a start-up franchise in Brazil called Citrus Gym. He is a member of the International Committee of the International Franchise Association and holds a Bachelor of Arts in Communications from Michigan State University. 


KitchenSaundaphoto2.8.13Saunda Kitchen, CFE, multi-unit franchise, Mr. Rooter California

 Saunda Kitchen is a multi-unit Mr. Rooter franchisee from California.  She is currently the Chairwoman of the International Franchise Association’s Franchisee Forum and Co-chairing the IFA’s Franchise Congress initiative.   Ms. Kitchen has been involved with franchising since 1996.  She and her husband Paul have co-owned and operated various Dwyer Group brands to include Mr. Electric, Rainbow International Restoration and Mr. Rooter.  Ms. Kitchen as won several awards including Top Gun, Market Penetration Leader, Excellence in Leadership, Excellence in Mentoring, Sales Leader of the Year, Franchisee of Year and the prestigious Don Dwyer Award of Excellence. She was named Woman of the Year for Mr. Rooter in 2008 and was also named to the Top 40 under 40 Leaders of the North Bay in California in 2008 and was awarded the 2010 IFA Women’s Franchise Network Crystal Compass Award. Ms. Kitchen Co-Founded the Zees for Zees Fund that assists new or struggling franchisees to attend conferences, regionals and training.


/uploadedImages/images/NL.pngNed Lyerly, CFE President, International CKE Restaurants Holdings, Inc.   

Ned Lyerly was named President, International in Spring, 2014.  As the company’s senior international executive, Lyerly leads the company’s international division and has been instrumental in its growth to 600+ restaurants in more than 30 countries.    Prior to his current role, Lyerly was the company’s Executive Vice President of Global Franchise Development where he oversaw franchise development for the Carl’s Jr. and Hardee’s brands in the United States and around the world. Over his 30 year career with CKE, Lyerly has held positions in many functional disciplines including:  Senior Vice President International, Vice President International, Director - International Finance and Marketing, Director – Domestic Finance (Hardee’s Food Systems, Inc.), Manager of Financial Planning and Analysis (Imasco USA, Inc. / Hardee’s Food Systems, Inc.).  Lyerly is a Certified Franchise Executive and Former Chair of the IFA’s International Committee.


Dan Martin, CFE, President, IFX Online

Dan Martin, CFE is President of IFX Online, a leading-edge applications provider and strategic consulting firm for businesses in the franchise channel.  Utilizing experience with over 200 franchise organizations servicing 30,000 franchisees in 23 countries, Dan has developed successful management strategies to improve the ROI of franchise organizations and franchise suppliers. 

Disclaimer IFA’s Mentorship Program – Franship - is operated on a volunteer basis depending upon the time constraints of the mentor and the mentee. The mentor and mentee will jointly determine, and be solely responsible for scheduling, content, and all aspects of the mentorship. • The overall structure of this program was created by the IFA’s Membership Committee and fashioned after a program by the IFA’s Franchise Relations Committee. However, IFA, the Membership Committee nor the Franchise Relations Committee is responsible for the administration or ongoing management of the program. • All parties involved in any mentoring relationship arising from this program acknowledge and agree that all aspects of such relationship are solely under their control, and they hereby waive any claims they may have against IFA, its officers, directors, members, or affiliates.  

Brian MillerBrian K. Miller, CFE, COO , Patrice & Associates Franchising, Inc. 

Brian Miller is a seasoned COO, Franchise Executive and Business Consultant. He is currently the Chief Operating Officer and a shareholder of Patrice & Associates Franchising, Inc. a nationwide Recruiting Firm specializing in the Hospitality and Restaurant Sector. 

Brian is also the principal to his own firm which provides consulting services to some of the nation’s top franchise brands. Brian is a trusted advisor to many executives and management teams of both emerging and seasoned franchise brands.

Brian spent 10 years with Franchise Source Brands Int'l, a multi-brand, international franchisor. For five years, Brian served as their Chief Operating Officer helping to lead a team of franchise development, franchise operations, sales and marketing professionals. Brian brings an extensive background in franchise development and operations, strategic planning, sales and management to his clients.

Brian spent more than 15 years on the Senior Management team of Snelling Staffing, one of the nation’s premier full service franchise staffing firms. As a Sr. Executive with Snelling, Brian had full P&L responsibility for 150 million dollars in annual revenue. During his tenure with Snelling, Brian led a variety of initiatives’ including a leadership role for both franchise and company-owned operations, training, and national accounts.        

Catherine Monson, CFE, Chief Executive Officer and President, FASTSIGNS International, Inc.

Catherine Monson is the CEO and President of FASTSIGNS International, Inc. She joined FASTSIGNS® in 2008 and brings more than 30 years of franchising and management experience including sales and marketing, operations, development, training and advocacy. In 2009, she was the recipient of the International Franchise Association’s (IFA) prestigious Bonny LeVine Award, given annually to a female franchisor in recognition for contributions to the growth of the franchising industry. In 2010, Catherine was honored by the Dallas Business Journal as one of the top 25 Women Industry Leaders in the Dallas Metroplex. In 2012, Catherine appeared on the two-time Emmy Award-nominated reality series, Undercover Boss, to learn new ways to further advance the FASTSIGNS brand. She serves on the Board of Directors of the International Franchise Association (IFA), the Board of Directors of the Learning Experience® and the Board of Trustees of Pi Sigma Epsilon National Education Foundation.

Barbara Moran-Goodrich, CEO and Co-founder, Moran Family of Brands, Inc.

In 1990, Barbara Moran-Goodrich co-founded Moran Industries with her father, Dennis, serving as President from 1999 to 2014. She and her father grew Moran Industries into a prominent automotive repair and vehicle accessory franchisor that includes Mr. Transmission, Multistate Transmission, Dr. Nick’s Transmissions, Milex Complete Auto Care, Alta Mere Automotive Outfitters, and Smartview Window Solutions, with 160 franchise Brands in 22 states and now expanding internationally. In 2010 she purchased the company from her father and re-branded it as the Moran Family of Brands to better represent the many franchise brands that are part of the system. Moran-Goodrich served as a member of the Board of Directors of the IFA – International Franchise Association, from 2006 through February 2012.   She has also been an active member of several committees, focusing on franchise relations and women’s mentorship.  Currently Barbara serves as Chair to the Franchise Relations Committee and Franship for the IFA.  In addition, Barb has served as a member of the Women’s Franchise Committee (WFC) and was a co-founder of the Chicago WFN in 2002.  In 2014 Barbara was honored as the recipient of the Bonny LeVine Award by the IFA for her support and mentorship of others in franchising.

Mary Ann O'Connell, CFE, President, FranWise®

Mary Ann O'Connell, CFE is the founder of FranWise a full-service franchise consulting firm, specializing in strategic planning, operations, documentation and compliance.

She began her franchising career as a multi-unit franchisee for Money Mailer where won top honors for her work for 11 years until they recruited her as Vice President of Franchise Operations. In that role, she trained over 600 franchisees and supported them through growth and development.

O’Connell then joined Great Clips, Inc. and as part of its leadership staff, she launched two major markets and continued to develop two mature markets overseeing all aspects of operations and training.

As a consultant and founder of FranWise® she has worked with major brands, new concepts and the top professionals in the world of franchising. FranWise® boasts an impressive client list of over 100 brands and maintains strong relationships with its past and present clients.

Her expertise is in strategic planning, franchise operations, process and procedure, compliance, manuals and training.

O’Connell is also an active member of the IFA and serves on many committees and the Supplier Forum Advisory Board. She is frequently asked to contribute articles and be a speaker for many franchise-related events and is the winner of the Crystal Compass Award.


Matthew Patinkin, Owner, Double P Corporation

Mr. Patinkin has been an executive, consultant and board member for over 30 years, including both public and private companies.  He has extensive operating experience in multi-unit retail and specialty food franchising.  Matthew currently sits on three boards, participating in all aspects of strategic growth and development.  He also sits on the IFA Franchisee Forum, and is active in several committees, including the International Committee.  Twenty years ago Mr. Patinkin co-founded Double P Corp, a multi brand franchisee which currently owns and operates almost 70 Auntie Anne's pretzel franchise's in eight states.  In 2014 he and his partners signed a Master Franchise Agreement to open a minimum of 40 new Auntie Anne's locations in Canada by 2023...the first new shops are scheduled to open in late 2014 or 2015.  Mr. Patinkin graduated from Beloit College in 1979 with a degree in Economics.  He is married, has three grown children, and lives in Chicago, IL 


Paul E. Pickett, Chief Development Officer, Wild Birds Unlimited

Paul’s career with Wild Birds Unlimited has perfectly combined his love of birds, nature and people.  Paul joined the WBU team as the first full time employee in 1989 shortly after graduating with his Master’s Degree in Biology/Ornithology from the University of North Dakota.  He has more than 25 years of experience in working with potential franchisees as they join the WBU team and manages all of the real estate and legal responsibilities for the WBU system. 



Richard B. Rennick, CFE, Founder, CEO TEAM Rennick
Former Chairman, International Franchise Association  

Recognized as one of the leading experts in the franchise community, Richard “Dick” Rennick has provided consulting services for many established, emerging and internationally-based franchise systems, including the Dwyer Group, Great Harvest Bakeries, Roto-Rooter, Two Men and a Truck, Rent Your Boxes and Frames N Panes just to name a few.  He has worked with these companies to evaluate their franchise business model, recommend improvements to their programs and processes, helped them launch their concepts, served as their Interim CEO and franchisor advocate. 

He is well-known in the franchise community as the founder and CEO of American Leak Detection, the Palm Springs, California-based high-tech service firm. By the time he sold the company in 2007, it had grown to more than 360 franchises in 44 states and 13 foreign countries. At TEAM Rennick, he is focusing on his passion, which is to be a mentor and coach for  entrepreneurs while sharing his expertise teaching them how to start a franchise business, grow their existing franchise business based on his life-long experience in the franchise industry. 

Rennick has been an active member of the International Franchise Association (IFA), the world's oldest and largest trade association representing the franchise sector, for more than thirty five "plus" years.  He was appointed Chairman of the IFA Board of Directors for the 2005/2006 term, and appointed Chairman of the IFA Educational Foundation in 2002 – 2004. He also founded the association's Franchise Emergency Action Team (FEAT), a non-profit network that mobilizes the franchise community to help people affected by disasters, and currently serves on the IFA board's executive committee.

He has received many accolades and awards over the years …

        “William Rosenberg Leadership Award” in 2008 – IFA Educational Foundation
        “Top Technology Award for Entrepreneurship and Franchising” in 2005 – California University System
        “Spirit of Entrepreneur Technology Award” in 2004 – Riverside Press-Enterprise
“Franchising Innovation” in 2000 – the University of Texas at El Paso
        “Franchisor of the Year” in 1998 - American Association of Franchisees and Dealers
        “Entrepreneur of the Year” for 1997/1998 – the International Franchise Association (IFA)
        “Franchising Excellence Internationally” in 1997 – the University of Texas at El Paso
        “Outstanding Franchisor” in 1996 – the University of Texas at El Paso

Rennick is often sought out for his unique IFA/Franchisor/Franchisee perspective.  Rennick has appeared on many television and radio programs as an expert franchise consultant and has been quoted in such publications as Business Week, Financial Times, Inc., Kiplinger's, Entrepreneur, Franchise Times, Franchise Update, the Washington Post and many others.  Many companies have contacted Rennick for help, advise and more as needed... 

His personal and business philosophy can be summed up in a single word: TEAMTogether Everyone Achieves More

Jerrod Sessler, CFE, CEO, HomeTask, Inc.

As a serial entrepreneur, Mr. Sessler is responsible for a number of ventures including; Freggies, HomeTask, Hot Feet Fitness, Lawn Army, Pet Butler, Yellow Van Handyman and several charities. Jerrod enjoys helping people achieve success through the franchised business format. 

Jerrod is an engineer, terminal cancer survivor, author of multiple books related to health and fitness and is active contributor within his community. He is married to Nikki and together they enjoy three children while residing in Seattle, Washington. He has driven NASCAR on local and regional levels. In 2010, he was named the SBA Veteran Businessman of the Year.


Lori Shaffron, Chief Operating Officer, Crepes 'n Crepes

Lori has spent over 30 years in the franchise industry. Today Lori serves as the Chief Operating Officer of Crepes 'n Crepes. Lori served has Director of Franchise & Strategic Growth  from September 2015- March 2017 with Askar  Brands which is an acquisition company in the QSR space. From March 2014 to September 2015 she was Vice President of Handyman Matters Inc, in Denver Colorado; January 2004 to March 2014 she was Vice President of Sarah Adult Day Services in Canton, Ohio; April 2002 to December 2003 she was Vice President of Development for Kiddie Academy and from December 1989 to December 2003 she served as Senior Vice President of Rent-A- Wreck Car Rental. Ms. Shaffron has been involved with the IFA since 1989.

Richard Simtob, President/Partner, ZOUP! Fresh Soup Company

In a time of economic downturn, Mr. Richard Simtob has remained a model of creative success. Educated at the University of Western Ontario in economics and enterprise, Mr. Simtob has taken his knowledge into the field and played a winning game. Never settling for good enough, Mr. Simtob has taken on the challenges of myriad roles in the business world including but not limited to: Founder of Talking Book World Corporation, COO/Owner of Wireless Toyz, co-founder of, principal of Zoup! Fresh Soup Company, and a commercial real estate investor. He has been an active member of Jewish 
Entrepreneurs Network and the Entrepreneurs Network of Michigan, is Past-President of Yad Ezra, a non-profit food bank, and his companies have been recognized annually in Entrepreneur’s list of top 500 
franchises. His consistent and steady progress is a model for anyone looking to envision and embrace progress on personal and professional levels alike.  He is also disciplined and dedicated triathlon athlete, married with two kids in West Bloomfield, MI.

Mike Skitzki, CFE, COO, Franworth

Michael has spent nearly 15 years in the franchise industry. He joined the Ann Arbor-based Service Brands International in 2003 and later became senior development manager, overseeing franchise development for its Molly Maid and DUCTZ brands. He worked with John Rotche to form the Belfor Franchise Group, parent company to DUCTZ and HOODZ, and served as its Vice President beginning in 2010. With his systemization, DUCTZ and HOODZ each grew into the largest in their industry within three years.

Today Michael serves as the Chief Operating Officer of TITLE Boxing Club International. He was recruited as Vice President of the brand in 2012; Michael designed and implemented franchise systems and infrastructure helping to achieve a three year growth rate of 1,774%.  This earned the brand recognition by Inc. Magazine as the fastest growing franchise in America in 2015. 

His areas of expertise span franchise development, operations and administration.  Michael has worked with both unit franchise and area representative models.  He has overseen initial international development in Canada and Mexico with multiple concepts. 

In 2013 he was honored by Crain’s Detroit Business 40 under 40 awards which recognizes the best and brightest who have made their marks in business before age 40. Skitzki volunteers as a mentor with the International Franchise Association and University of Michigan athletics.

Jim Squire, CFE, Chief Development Officer, Firestorm

Jim Squire, Certified Franchise Executive, is executive vice president and Chief Development Officer at Firestorm, overseeing franchise development and alternative channel expansion for the brand.  Firestorm is a national franchise company specializing in crisis management, vulnerability analysis/threat assessment, and business continuity.  Squire also serves as president and CEO of Franchise Marketing Advisors, LLC, a broad based franchise development consulting practice.  Prior to Firestorm and FMA Squire was a senior executive with such well-known franchise brands as HoneyBaked Ham, Great American Cookies, Arby’s, Day’s Inns and Howard Johnson.

Passionate about franchising as the “great American dream”, Squire is involved in the following national franchise industry boards and committees: founding chairman of the Institute of Certified Franchise Executives; member of the Board of Trustees of the International Franchise Association’s Franchise Research and Education Foundation and recipient of the Foundation’s highest honor, the William Rosenberg Leadership Award; member of IFA’s Franchisor Forum and the Franchise Relations and Membership Committees; and former member of the IFA Board of Directors.  On the local level he serves as chairman emeritus of the Southeast Franchise Forum, and a member of the Georgia State University Franchise Entrepreneurship Advisory Board.

Squire also maintains a high profile in the foodservice industry as chairman emeritus of the Georgia Restaurant Association, and a member of Georgia State University’s School of Hospitality Industry Advisory Board.  He is past chairman of the Atlanta Chapter of the American Institute of Wine and Food, and past president of the restaurant division of the Georgia Hospitality and Travel Association, which presented Squire with the prestigious Chairman’s Award in 2003 and designated him Food Service Industry Leader of the Year in 1990. 

Ed Teixeira, Chief  Operating Officer,

Ed Teixeira has over 35 years of experience in the franchise industry. He is the Chief Operating Officer for the leading Franchise Market Research firm in the industry. He publishes a weekly newsletter Franchise Intelligence and has consulted with clients that franchised their business. He was qualified as an expert witness by the International Center for Dispute Resolution. Ed has served as a corporate executive for franchise firms in the retail, manufacturing, healthcare and technology industries and was also the franchisee of a multi-million-dollar home healthcare franchise. He has transacted international licensing in Europe, Asia and South America.

Ed is the author of Franchising from the Inside Out and The Franchise Buyers Manual and has spoken before various groups including the International Franchise Expo and the Chinese Franchise Association in Shanghai, China and has lectured at the Stony Brook University Business School on the subject of Franchising.

He has conducted franchising workshops and published personal interviews with numerous franchisors. Ed has conducted seminars, written numerous articles on the subject of franchising and has been interviewed on TV and radio.

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