Emerging Franchisor Conference

Designed for franchisors looking to connect, innovate and evolve their brands to the next level, the Emerging Franchisor Conference is a must-attend. You’ll leave with valuable information and insights from leading franchisors that you will bring back to your business to help you grow and succeed in the future.

Who Should Attend and Why:

Franchise Operations Executives, CEOs, COOs, Presidents, franchise development executives, franchise marketing experts, franchise relations specialists and anyone looking to grow their business!

You will earn 600 Education Credits towards the completion of the Certified Franchise Executive (CFE) accreditation by attending the IFA Emerging Franchisor Conference.


At the 2017 Emerging Franchisor Conference, IFA will be extending a special deal* to qualifying franchisors for the 2018 Emerging Franchisor Bootcamp being held at IFA's Annual Convention - February 10-13, 2018. Those franchisors, with 100 units or less, who sign up and attend the 2017 Emerging Franchisor Conference, will be guaranteed a spot at the 2018 bootcamp! The 2017 Emerging Franchisor Bootcamp was sold-out with a waiting list, so if you want to be sure you have a spot this year, take advantage of this deal!

*The 2018 Emerging Franchisor Bootcamp (EFB) will take place on Tuesday, February 13, 2018 from 12:45 – 4:30pm at the Phoenix Convention Center in Phoenix, AZ. This event is part of IFA’s 2018 Annual Convention. To qualify as an attendee to the EFB, one must be part of the first 500 Franchisor attendees with 100 units or less, who sign up, and must be fully registered for the entire convention. You may not attend the EFB if you only purchase a Convention Day Pass. This guaranteed reservation for the EFB (which was sold-out with a waiting list in 2017) as a part of attending the Emerging Franchisor Conference (EFC) is only eligible to those who qualify as an EFB attendee in addition to paying for and attending the EFC. Those qualifying for the reserved EFB spot and wishing to take advantage of the offer, must fully register and pay for IFA’s 2018 Annual Convention no later than Monday, November 13, 2017. Those EFC attendees who qualify to attend the EFB but who have not fully registered and paid for IFA’s 2018 Annual Convention by Nov. 13, will not be guaranteed a spot at the EFB. This bundle deal nor the EFB are open to Supplier attendees, no matter their sponsorship involvement at the EFC.




  • Discovering opportunities unique to your growing franchise system
  • Being a part of an interactive learning atmosphere where attendees are engaged with one another
  • Putting your skills to the test by taking part in a case study to showcase best practices learned and make your brand go big



Check back soon to see our top-tier 2017 speakers!


1:00 pm – 6:00 pmRegistration Desk Open

1:30 pm – 3:00 pmBonus Pre-Conference Session

3:30 pm – 5:00 pm

Welcome General Session

How to Make Your Cultural Vision Part of the Company DNA

  • Creating a contagious culture that resonates with your employees, candidates and employees.
  • Painting a clear picture of your brand’s mission and identity for now and into the future.
  • Transitioning to a leadership role.
  • Avoiding future issues by outlining solid processes for practicing and exemplifying your company culture.

5:00 pm – 6:00 pmProblem Solving/Team Building Exercise

8:00 am – 5:00 pmRegistration Desk Open

8:00 am – 8:30 amContinental Breakfast with Table Top Exhibitors

8:30 am – 9:30 am

General Session

More information on this session will be coming soon!

9:45 am – 10:45 am

General Session

Managing Your Organizational Growth

Your business is growing and it’s time to make some important decisions that will enable your business to continue on its upward trajectory. As a business grows and matures, it’s at these critical junctures that some of the most important decisions are made. This session will cover things like knowing when to add people to your team and where to put them, giving responsibilities and expecting others to help drive your business and organization, and knowing when its time and where to make key capital investments into your business.

10:45 am – 11:00 amRefreshment Break with Table-Top Exhibitors

11:00 am – 12:00 pm

Two Concurrent Sessions

How Do You Turn the Popular Phrase – “It’s All About Unit Level Economics” – Into a Habit Plan?

It’s all about profitability. That’s what people say. Of course it is – you think to yourself. But as you grow, profitability starts to fade for so many different reasons. Franchisee execution, brand recognition, cost increases, and other factors. If only it were as easy as it sounds.

So how do you tackle something as broad as unit level economics? You build a franchisee habit of profitability from day one, and you put in the supporting technologies, people and processes to ensure that you are paying attention to unit level economics as a habit.


The Evolution of Your Brand and Business Model

Your business has grown and it’s established. Suddenly, you realize that it’s time to change and adapt to the new realities! Maybe you’ve realized that your initial franchisees aren’t the right people for your business now that you’re up and rolling, or perhaps it’s time to shift your business operating model. This session will cover maintaining alignment with your franchisees as you lead change in your organization, effective communication techniques to ensure that your message is heard and received and creating an environment of collaboration with your franchisees to ensure that they are Brand Ambassadors.

12:00 pm – 1:45 pm

Luncheon and Featured Presentation

Marketing Supply Chain: An Approach to Growing Your Brand and Cutting Your Costs

Supply chain is a critical component for emerging franchise systems that are scaling rapidly. The supply chain structure must take into account, store fixtures and build out, products essential to operations, business supplies and retail items.

Marketing is not always considered as a component of supply chain. Traditional marketing and branding including apparel, promotional products, fliers, brochures, business cards POP and signage can benefit from a supply chain approach.

Four key questions to ask about your marketing supply chain:

  • Are you leveraging your distributor partners?
  • Are you leveraging order portals?
  • Are you utilizing supply chain reports to benefit unit operations?
  • Are you applying best practices for unit inventory management?

During this session we will address these key areas to help emerging brands create a workable strategy for leveraging a marketing supply chain for continued growth.

2:00 pm – 3:00 pm

Two Concurrent Sessions

Communication Strategies and Practices for Building a Strong Franchise System

  • Identifying key stakeholders in the brand.
  • Involving all key stakeholders in messaging as you grow your system.
  • Creating and implementing a communication plan for various messages.
  • Gathering and sharing feedback post-message.
  • Having tough conversations.


Securing Capital for Your Franchise and Using It for the Right Things

So you’ve launched your franchise and are on your way to growing it. Your initial systems now likely need a little upgrading with new needs and learnings, or you want to go a little faster to get to your next milestone of 50 or 100 locations? How can you best fund your growth plans? Where should you focus on spending those funds? How and when should you adjust your budget in order to keep on track with your growth plans? Get answers to these questions and more at this powerful session.

3:00 pm – 3:30 pmRefreshment Break with Table-Top Exhibitors

3:30 pm – 4:30 pm

General Session

More information on this session will be coming soon!

4:30 pm – 5:30 pmReception with Table-Top Exhibitors

7:30 am – 3:15 pmRegistration Desk Open

7:30 am – 8:00 amContinental Breakfast with Table Top Exhibitors

8:00 am – 9:30 am

General Session

More information on this session will be coming soon!

9:30 am – 10:00 amRefreshment Break with Table-Top Exhibitors

10:00 am – 11:00 am

General Session

More information on this session will be coming soon!

11:15 am – 12:15 pm

Two Concurrent Sessions

Building an "Effective" Training Program for Your Franchise System

OK, the new franchisee has decided to join your system, now what? You have to onboard and get them trained. Getting new franchisees off and running in the right direction is key for the franchisee and franchisors long term success. All too often companies spend too much time thinking about the length and location of training programs, when they should be spending more time creating training that is effective: training that is aligned with the business goals of the franchise system. This session will focus on building a training program that drives business results. This program will cover how to build a solid training roadmap and how to determine what to teach, when to teach it and how to teach it.


Item 19

More information on this breakout session will be available soon.

12:30 pm – 2:00 pmBoxed Luncheon with Roundtables

2:15 pm – 3:15 pm

Closing General Session


Take Control of Your Franchise Sales Process - Different Pathways to the Best Franchise Awards for Your System!

Compare costs, benefits and challenges and learn best practices in using:

  • In-house franchise development staff.
  • Outsourced franchise sales team.
  • Broker networks.
  • Single unit, multi-unit and area development awarding options.

Hear from three or four franchise systems what sales strategies have worked for them and learn what might be the best option for you.

3:15 pm Conference Adjourns

Sheraton Grand Phoenix
340 N 3rd St
Phoenix, AZ 85004

The 2017 Emerging Franchisor Conference will take place at the Sheraton Grand Phoenix in Phoenix, AZ. Our room rate for a standard room is $199 per night. You may reserve your hotel room via phone by calling 800-325-3535 and referencing IFA's Emerging Franchisor Conference, or online via the link below. The deadline for making a reservation is October 13, 2017 (or when the IFA room block is filled, whichever is first). Once the room block is sold out, reservations will be accepted on a space availability basis at the group rate.




To contact the IFA Conferences Department, please email events@franchise.org or call 202-662-0763.

Do you have a speaker suggestion for this, or any other IFA event? Let us know!