Catherine Monson

 

Catherine Monson

 CEO FastSigns International 

 

Catherine Monson was named CEO of the international sign and graphics franchise, FASTSIGNS International, Inc., in 2008, bringing a strong background in franchising and digital printing. Monson is known for her mentoring leadership style and concern about her franchisees on business and personal levels. She strives to bring that same style to the over 540 fran­chised FASTSIGNS centers worldwide. She has been involved in the Women’s Franchise Committee, Franchise Relations Committee, Franchise Business Network meetings and IFA conventions and meetings as a presenter. She has received IFA’s Bonny LeVine Award, which recognizes outstanding accomplishments by women in the franchising. Her background in the printing industry began in 1980 with Sir Speedy, Inc., serving as western region operations manager. She was promoted to assistant vice president of franchise development in 1984 and later vice president of franchise development, with responsibility for opening over 400 Sir Speedy locations. Monson was promoted to group vice president of marketing and communications in 1991, playing an integral role in Sir Speedy’s growth and it becoming the first printing franchise to launch a Web site. In 1996, she became vice president of business development of Franchise Services, Inc., the Sir Speedy parent company. She was responsible for the turnaround of MultiCopy Europe, FSI’s European subsidiary and was named president of PIP Printing & Document Services in 1999 (PIP was acquired by Franchise Services, Inc. in 1996). Monson successfully reorganized the company and changed the strategic marketing direction increasing franchisee satisfaction and profits after six years of decline. In 2009, she was honored by IFA as the Bonny LeVine Award recipient. Monson earned a bachelor’s degree in business administra­tion from Pepperdine University. She serves on the board of directors of the Business Marketing Association and Pi Sigma Epsilon, a sales and marketing fraternity for college and university students.

 

 

 

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