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U.S. Franchise Trade Mission to Sub-Saharan Africa, including stops in Kenya, Nigeria, South Africa:  



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The U.S. Franchise Trade Mission to Sub-Saharan Africa, including stops in Kenya, Nigeria, South Africa: is brought to you by IFA and Franchise Times, and is designated as a Certified Trade Mission by the U.S. Commercial Service.  From September 25 - October 4 2013, a select group of franchise companies will receive valuable briefings and research and the opportunity to explore growth in expanding Sub-Saharan Africa markets.   Visits are planned to Johannesburg, Nairobi, and Lagos.  Itinerary items include country briefings with U.S. Embassy officials and U.S. Commercial Service officers, meetings with government ministries, site visits, one-on-one matchmaking meetings with pre-screened local investors.    

  • Kenya is the most developed economy in Eastern Africa.  It is also the economic, commercial, and logistical hub of the entire region.  Kenya's population is estimated at 41 million with a large number of well-educated English-speaking, multi-lingual professionals and a strong entrepreneurial tradition.  Over 70 percent of Kenya's population is under the age of 35.    
  • Accounting for over 40 percent of imports in West Africa, Nigeria ranks among Africa's largest consumer markets, third after Egypt and South Africa.  The economy grew 12 percent from $6 billion in 2010 to $6.8 billion in 2011. Nigeria is a potential market of over one hundred billion dollars in annual revenue, a growth market for U.S. franchise development services.  Nigeria is Africa's most populous country, accounting for approximately one-sixth of its people.  It is also one of the most culturally diverse societies in the world, with approximately 250 ethnic groups among its 150 million people.                   
  • In April 2011 South Africa joined Brazil, Russia, India and China as the only African country in the leading emerging market group, BRICS.  With over 50 million people, South Africa is the most advanced, broad-based industry and productive economy in Africa.  In 2011 its gross domestic product (GDP) grew by 3.1 percent to $422 billion.  In recent years franchising has seen a significant increase in popularity in South Africa, as it perceived as an effective way to conduct and grow successful businesses across a range of services.   

These growing economies represent a fantastic opportunity for international franchise development.     

Best Prospects for U.S. Franchise Brands in the region:   

Food – Home Delivery, Fast Food, Health Food, Fine/Casual Dining Restaurants, Full-Service Restaurants   

Non-Food – Hypermarkets, Healthcare, Childcare, Entertainment Centers/Amusement Parks, Department Stores/Gift Shops/Retail (clothing, footwear, cosmetics, Cleaning Services (commercial & residential), Education/Training, Automotive, Electronic Trade, Repair/Maintenance/Rental, Fitness Centers, Real Estate, Hotel/Motel,  Information Technology Services   


View the U.S. Franchise Trade Mission to Johannesburg, Nairobi, and Lagos.   

Who: 12-15 franchise companies   

When: Sept 25 - Oct 4, 2013  
Johannesburg – Sept 26-28
Nairobi – Sept 29- Oct 1
Lagos – Oct 2-4

Where: Johannesburg  Nairobi, Lagos  

Why: to investigate partnership opportunities with area developers for the Sub-Saharan Africa region  


Large companies  $ 7,000   

Small and medium companies  $ 6,000
Each additional executive traveling with a participating firm - $750 

Trade Mission price includes:       

•All in-country transfers and transportation to/from airport and special events (does not include airfare or hotel)
•Briefings, selected PR events and site visits, US Embassy hotel rate, refreshments/Coffee Breaks/Lunches during meetings, consultations, one-on-one meetings.
•Translators will be paid separate for companies that require them – est. $1,200 

Take advantage of this opportunity to check out three important, growing markets in the Sub-Saharan Africa. Here are just a few of the benefits:  
A customized schedule of one-on-one meetings with key partners/regional investors;  
 • Nationwide advertising, promotion and exposure for your brand in three countries;  
 • First-hand opportunity to assess the culture, political climate and market;
 • Special networking events with key government officials and local franchise industry movers and shakers;
 • Visits to world-class cultural sites and tours of strategic franchise locations.  

Download Application Form - Please download the application and email the completed application as an attachment to  If you submit an application and do not recieve confirmation within 48 hours, please email Josh Merin at 

Download Trade Mission Flyer  

The application deadline is July 19th, 2013.      

If you would like more information on the best prospects for franchising in Kenya, Nigeria, and South Africa, legal framework, and experiences from franchise firms already operating in the market don't miss out on the June 25th webinar at 11:00AM EDT.  Please register at       

US Commercial Service Commercial Country Guides:  

Doing Business in Kenya
Doing Business in Nigeria
Doing Business in South Africa  

Franchise Industry in Kenya 

Franchise Industry in Nigeria  

Franchise Industry in South Africa