Valpak

A Valpak®franchise gives you more than you expect

 AboutValpak®

Almost 40 years ago, our founder pioneered the concept of large-scale local cooperative direct mail advertising. Today we’re still the leader. We help local, regional and national businesses prepare offers and messages, and send them to a receptive audience with above-average income and spending habits. AValpak® franchise has the opportunity to control its own destiny; enjoys a strong, positive public image; and is effective in helping local businesses achieve their marketing objectives.

A Valpak® franchise is a full-time, hands-on opportunity to share in the growth of a proven business. You will be supported by Team One – a team that focuses on developing first-year franchises – along with marketing and creative services, a web site and a research department. Online services, monthly updates and news items, and a quarterly magazine are just a few of the other resources available to you. As a franchise owner, you and your sales staff will contact local business owners, offering them our proven direct mail advertising products, includingValpak.com®, our online source for savings and giveaways. Valpak® provides a full range of direct mail marketing services including ad concept, graphic design, top quality printing and distribution services. The company’s outstanding customer service begins with theValpak® sales force, which has been named one of the nation’s top sales forces bySales & Marketing Management magazine. Valpak® is committed to franchising; over 95% of our offices are owned by franchisees. Our success depends on your success.

TheValpak®Opportunity

High income potential

• $52.7 billion industry is expected to grow to $67.2 billion by 2011.
• The sustained growth rate ofValpak® is more than double the industry average.
• You don’t need to reinvent the wheel! Our successful franchisees have been refining this program for many years.
• Share in passive profits from over $150 million in national & intermarket sales garnered outside your franchise territory.
• Unlike most franchise opportunities,Valpak® is not a royalty-based system. This means you keep a larger share of the profits generated by five different revenue streams – local sales, intermarket sales, national sales, Solo Values® and Valpak.com®.

High visibility & recognition

• We pioneered the industry 40 years ago and continue to be the leader.
• Valpak® is twice as large as its next two competitors combined; supported by nearly $10 million worth of national media exposure annually – the #1 brand by far.
• We mail more than 500 million envelopes a year containing more than 19 billion local, regional and national offers to nearly 46 million households.
• Nearly 9 out of 10 adults receiving theValpak® envelope open and look through it.(Source: Consumer Communications Inc., March 2004)

Solid, reliable company

• Valpak® has a rich heritage dating back to 1968.
• Valpak® is an affiliate of Cox Newspapers.
• New $200 million state-of-the-artValpak® manufacturing facility is scheduled for completion in 2007.

(Source: Ad Age, Aug. 2004)

Simple business model

• Valpak® helps businesses grow by attracting new customers with repeated, high-quality direct mail offers.
• Valpak® is ideal for the sales-minded professional. Our successful franchisees and sales representatives build relationships by offering proven advertising and marketing solutions.
• Proprietary software and technology tools help you focus on the unique opportunities of running aValpak® office.

Training

• More than 300 hours of training are available per year!
• Multiple regional and national conventions are held each year for owners and sales representatives.

Proven track record

• More than 200 franchises now operating, many for more than 20 years,mailing to nearly 46 million homes across North America.

Support

• Team One – a group of dedicated professionals provides close supervision and assistance to help insure smooth startup.
• TheValpak® Network is supported annually by a corporate advertising budget of more than $10 million.
• Monthly national promotions tie in with major entertainment names – recent mailings have included Warner Bros., CBS, TNT, NASCAR, Sony, 20th Century Fox and Paramount.
• TheValpak® family of franchises, along with home office support, provide the help and guidance necessary to grow your business effectively.

Other highlights

• Consumer awareness – nearly nine out of 10 adults who receiveValpak® are aware of it; nearly eight out of 10 adults open the envelope and look at every offer.
• Internet presence – more than one million registered members
• No other direct mail company has monthly national promotions that provide TV coverage and association with major national corporations.
• Valpak® Audience – mid-to upscale consumers whose household income is 28% higher than the U.S. average. Average annual income is over $84,000.

(Source: Consumer Communications Inc., March 2004; comScore, July 2004; Claritas, Inc.)

What is the initial investment?

• Initial franchise fees – $17,500
• Territory costs are based on size of market – as little as $25,000
• Opening inventory – none
• Great Start Up program to help you get started fast
• Location – may be home-based or operate from office
• Net worth requirement – minimum of $150,000
• Liquidity requirement – minimum of $75,000
• Offered by prospectus only

Are you a candidate?

• We provide all the tools and support necessary to help you achieve your personal business ownership goals through theValpak® franchise opportunity. The rest is up to you. If you’re motivated, have a good work ethic and want to control your own destiny, and have a strong sales background with management and supervisory skills, theValpak® opportunity may be perfect for you.