Own a FranchiseIf you're going to look into buying a franchise, why not join a powerhouse?
Liberty Tax Service is the fastest growing international tax preparation company EVER! Entrepreneur magazine ranks us in their top Franchise 500 list (we're #5 in their list of Best Low-Cost Franchises and #11 on the list of Fastest Growing Franchise Opportunities); our management team has over 500 year's worth of experience in the income tax industry and in franchising; and we have created a corporate culture that is unparalleled in the tax industry. Our mission statement says it all: Set the Standard. Improve Each Day. Have Some Fun. Liberty is unlike any other tax service. We embrace cutting-edge techniques such as our trendsetting guerrilla marketing program and our advanced technology.
Approximately 62 percent of the 180 million taxpayers in the U.S. pay someone to prepare their tax return. That number increases every year due to the complexity of the tax code. Even taking into consideration those who use CPAs and our competitors, that's a huge market to aim for and we aggressively pursue those potential customers.
Our franchisees are given a proven operating system to work with. All of our years of experience have laid the foundation, but we don't stop there. We are always open to new and better approaches to accomplishing our goals.
Liberty Training
All new franchisees come to Virginia Beach, Virginia for a week of intensive training. This training covers every aspect of running a Liberty Tax office including:
- Office Set-Up
- Staffing
- Advertising & Marketing
- Office Procedures
- Processing
- Site Selection
- Customer Service
- Computer Applications
- and more.
John Hewitt shares his years of experience with students at each training session. All of Liberty's trainers have experience running offices, so they understand the challenges and know how to explain what you can expect to encounter during your first tax season. Several of our trainers have experience in other departments including operations, marketing and administration.Training not only takes place in the classroom, but out in the field too. Our students visit local franchisee offices, performing a full site evaluation on an office.
Liberty Regional Support
Liberty's Area Developers (ADs) are the Franchise Service Group (FSG) "24 and not an hour more" for franchisees. They direct you through Liberty's operating system during tax season and throughout the year. They offer guidance in training, site selection, staffing and operational support.
Each Area Developer has a dedicated Franchise Service Manager (FSM) whose job it is to keep in constant contact with franchisees, proactively and reactively. It is our support team's job to know what is happening in the field, to communicate franchisee concerns back to headquarters and to assist in resolving all franchisee issues.
Our regional support team is responsible for helping franchisees develop budgets, action plans and long term goals. When you become part of Liberty Tax Service, you become our partner. And we will be the best partner you will ever have!
Liberty Marketing
Liberty has the perfect icon for marketing our brand. The Statue of Liberty is not only patriotic, but she's a symbol of acceptance and trust. We embrace Lady Liberty in all of our marketing endeavors. Of course she's a part of our logo, but she also has a prominent place in nearly all of our print pieces. We also dress employees in Lady Liberty costumes to create brand awareness on streets across the country.
One of Liberty's most innovative marketing tools is guerrilla marketing. We don't wait for customers to come to us - we go to them. Why pay for exposure when a press release or a free return promotion can accomplish the same thing? Radio shows, question and answer segments on television, franchisee interviews and our Lady Libertys generate lots of free publicity. Our Lady Libertys do more than stand on street corners waving (although they do plenty of that), they also deliver coupons to businesses, attend community events, hand out Liberty crowns to children at day-care centers and get Liberty a great deal of publicity. It's a high profile, low cost way of doing business, and it works. We also encourage our franchisees to build relationships with businesses close to their offices in order to create promotions together.
Liberty has an newly developed in-house advertising agency which concentrates on strategic planning, creative services, media buying and public relations. This way, our franchisees receive experienced marketing advice from professionals who know the tax industry.
Our new and improved website provides more information than ever before which we constantly update.
We also have several smart 866 phone numbers that are based on Global Positioning Satellite (GPS) technology. Potential customers can call from anywhere in the country and be instantly connected to their nearest Liberty office. We use different numbers for each medium, this way we are able to effectively track each of our marketing efforts.
If you have a positive attitude and a great outlook on life, we are a perfect match. Thank you for considering a life with Liberty.