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IFA Publications

Franchise Opportunities Guide 

 SpringSummer2014 FOG Cover 

IFA Franchise Opportunities Guide.  The Spring/Summer 2014 edition of the popular Franchise Opportunities Guide, one of the franchising industry's most reliable vehicles to driving prospective franchise business owners to your brand is now available. The publication is mailed to all IFA members and is sold at newsstands, bookstores and through IFA's website. Stock: #302.

Non-member, $20.00, plus $10.00 s/h.  IFA members $12.00, plus $10.00 s/h. Call 1-800-543-1038 to order. Refunds only if received damaged 

A Glossary of Franchise Terms 

A Glossary of Franchise Terms 

ICFE Study Guide For Franchise Executives 

uploadedImages/Franchise_Industry/Resources/Education_Foundation/CFE Study Guide_Cover.jpg 

A self-paced, self-study knowledgebase for franchise executives. The newly revised updated version covers all aspects of franchise management. 21 chapters authored by subject matter experts on the core topics of the Certified Franchise Executive (CFE) program. Designed for start-up to mature franchise systems to augment the training of your management team. Self-paced, self-study, easy-to-use guides with additional references and resources. Available in digital download format or spiral bound printed copy. Call 1-800-543-1038 to order.

 



 

An Introduction to the Law of Franchising 

Click for more information 

Authored by David J. Kaufmann and David W. Oppenheim of New York City’s Kaufmann, Gildin Robbins & Oppenheim LLP, this newly revised second edition 450+page, 3-ring binder reference work is designed to be easily understood by both attorneys and businesspersons alike. Special introductory price of $299 for members; $350 for non-members; 20% discount for 5 or more orders. To order call IFA Publications, 1-800-543-1038 to order. Refunds only if received damaged. 

Getting the Deal Through 

 GTDTG 2014 

Getting the Deal Through is delighted to publish the fully revised and updated eighth edition of Franchise, a volume in our series of annual reports, which provide international analysis in key areas of law and policy for corporate counsel, cross-border legal practitioners and business people.

Following the format adopted throughout the series, the same key questions are answered by leading practitioners in each of the jurisdictions featured.

 

Every effort has been made to ensure that matters of concern to readers are covered. However, specific legal advice should always be sought from experienced local advisers. Getting the Deal Through publications are updated annually in print. Please ensure you are always referring to the latest print edition or to the online version at www.GettingTheDealThrough.com.

Getting the Deal Through gratefully acknowledges the efforts of all the contributors to this volume, who were chosen for their recognized expertise in this field. Getting the Deal Through would also like to extend special thanks to contributing editor Philip F Zeidman of DLA Piper US LLP for his invaluable assistance with this volume.

Click here to order 

 

Franchising in Africa 

http://www.franchise.org/uploadedImages/franchisinginafrica.jpg

Click here to purchase the book  

Kendal H. Tyre, Diana Vilmenay

Africa’s middle-class and economy are growing.The African Development Bank has estimated that 34% of Africans or 326 million people make up the middle-class, up 7% over the last decade. It is estimated that African consumers will spend $2.2 trillion on goods and services by 2030. Africa currently has a $1.8 trillion economy and approximately seven of the world’s ten-fastest growing markets are in Africa with five of them in the heavily populated sub-Saharan region. These factors combined make it clear why Africa appeals to global businesses and governments.

Information about franchising in Africa can be found in Franchising in Africa 2014: Legal and Business Considerations, a book authored and edited by Kendal Tyre and Diana Vilmenay. The book, published by LexNoir Foundation in March 2014, is a reference tool for practitioners, business people, and academics. It focuses on drafting relevant documents, financing franchise transactions, and it discusses the local legal issues in sixteen African countries including Angola, Botswana, Burundi, Cape Verde, Democratic Republic of Congo, Egypt, Ethiopia, Ghana, Kenya, Mozambique, Nigeria, Rwanda, South Africa, Tunisia, Zambia and Zimbabwe.

 

Franchise Cooperative Handbook (full version--large download) 

"Demonstrates the close cooperation that franchisors, franchisees, and their vendors can foster significant benefits..."

Click here to download 

Franchise Cooperative Handbook Summary 

Summary version of the Franchise Cooperative Handbook

Click here to download 

Expanding A Business By Franchising 

Click here to download 

Public Relations Guide 

Learn how Public Relations can benefit your company and learn how to utilize it to it's fullest extent.

Click here to download 

Advisory Councils: Effective Two-Way Communications for Franchise Systems 

A how-to manual for franchisors wishing to establish or enhance the operation of a franchisee advisory council. Includes a description of council operations and procedures, examples of organization, and sample council by-laws, agendas, and other materials. Available here for download.

Franchising World 

 

The IFA's official magazine. Published monthly. Members receive as part of dues. Non-members may subscribe @ $50.00 annually. Stock #325.
Click here to download order form 

   

IFA Franchise Relations Handbook: Improved Communications Means Improved Franchise Relations 

Produced by the IFA Franchise Relations Committee - IFA and IFA Franchise Relations Committee gratefully acknowledge the important contributions to clarity and editing of this publication by the International Marketing/Communications Department of Express Personnel Services, Inc.
Click here to download.
 

IFA Franchise Relations Handbook: A Dispute Resolution Handbook for Franchisors and Franchisees 

Produced by the IFA Franchise Relations Committee - IFA and IFA Franchise Relations Committee gratefully acknowledge the important contributions to clarity and editing of this publication by the Rich Hallabrin of Mail Boxes Etc./The UPS Store. Click hereto download.

IFA The Network Expansion Conflict Handbook: Developing a Successful Solution 

Franchise Expansion--the wave of the 21st century in the world of franchising. Every franchisor must continuously expand its chain in order to increase market share and maintain its competitiveness. Click here to download.

Investigate Before Investing 

Helps prospective franchisees evaluate a franchise offer. Tells what questions to ask, what to expect in the way of cost and training programs and what laws and regulations apply to franchising. Click here to download.

The 20 Most Frequently Asked Questions About Franchising 

Answers to questions that are currently being asked by prospective franchisees worldwide. http://www.franchise.org/faq.aspx 

Franny Award 

Franny Award 2014 

IFA members - Recognize outstanding achievement in your franchise family. Present your franchisees with this handsome crystal award - 5/5 X 8.75 inches including plate for engraving.  Each statuette comes with a Distinguished Achievement Award certificate.   

Orders of 1-5: $170.00 each;
6-20: $160.00 each;
21+: $150.00 each.

All orders plus shipping.
Call 1-800-543-1038 to order
 

Multiple Unit Franchising:
The Key to Rapid System Growth
 

A variety of terms have been used to describe the techniques in franchising known and described as area development, subfranchising, area representation, and franchise brokerage. Click here to download 

The Economic Impact Study

Volume 2 
 

Other Publications

Tales of Garcon-The Franchise Players 

TalesofGarconcover 

This book wins the prize for the most engaging, interesting, and unique presentation about the basics of franchising.  The book is filled with excellent lessons about the Franchise Rule, royalties, operational complexity, succession planning, conversion franchising, managemement strategies, international expansion and passive ownership - to name a few. Co-authors are Dave Ketchen, Ph.D., a management professor and executive director of the Lowder Center for Family Business and Entrepreneurship at Auburn University, Jeremy Short, Ph.D., a management professor at the University of Oklahoma , and Jim Combs, Ph.D., a management professor at Florida State University's College of Business.  Will Terrell, the book's illustrator, is a professional cartoonist and comic book artist with years of experience, including work with the Walt Disney Company and Microsoft. Tales of Garcon, the Franchise Players sells for $19.95 and is available from www.amzn.com/B0051HJ2RO.  Free sample of first chapter at http://bit.ly/JOCwUF. 

Global Franchising - Operations Management--Ilon Alon, Ph.D. 

 

This is a concise and excellent presentation on three topics of great interest to many franchisors and multi-unit franchisees regarding international development - #1 - To Franchise or Not to Franchise, #2 - Searching for Global Opportunities, and #3 Franchising in Emerging Markets and Developing Countries.  These three topics are examined through a seriers of case studies.  192 pages jam-packed with some excellent take-aways including - for example - Ruth's Chris Steak House methods of choosing global targets, the Athlete's Foot responses to a fast-shirting marketplace in China, Marks & Spencer's adoption of franchising to compete globally, the San Francisco Coffee House's experience with introducing an American-style coffee shop franchise to Croatia, and the innovations of Sara Organik in Indonesia.  $84.99 and available from FT Press, www.ftpress.com.

Live R.I.C.H: Respect, Integrity, Customer Focus and Having Fun
Dina Dwyer-Owens, CFE

 

Live RICH, by Dina Dwyer-Owens, president and CEO of The Dwyer Group, talks about the people who bring the company’s Code of Values to life, and shows how by practicing the Code on a daily basis, it becomes the platform for richer, more personally satisfying lives, not just in the workplace but in every way. Dina Dwyer-Owens became CEO of The Dwyer Group in 1999 and is responsible for strategic planning, mergers and acquisitions, development of corporate culture and team efforts. The Dwyer Group is one of the largest companies of service and repair franchises with locations throughout theU.S.and in 21 countries overseas. The brands include – Aire Serv Heating and Air Conditioning, Mr. Appliance, Mr. Electric, Mr. Rooter (Drain Doctor in the UK), Glass Doctor, Rainbow International Restoration and Cleaning, and Dream Maker Bath and Kitchen by Worldwide.

The Dwyer Group was recognized by Fortune Small Business magazine as one of the “Top 100 Fastest Growing Companies in America” in 2002. 

Available at: Worldwide Supply or
by calling 1-800/583-9090 

 

Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising
Shelly Sun, CFE

 

Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising by certified Franchise Executive and CEO Shelly Sun, CFE describes how, through franchising, business owners can use other people’s money and leverage success for rapid growth.

Grow Smart, Risk Less helps business owners evaluate if franchising is the best option to cost effectively expand a business. In addition, it provides a step-by-step guide on how to leverage franchising as an expansion vehicle.

Website:www.GrowSmartRiskLess.com 

Grow Smart, Risk Less will be released October 4, 2011 and can be pre-ordered from www.growsmartriskless.com,www.amazon.com and
www.barnesandnoble.com 

 

Buying a Franchise - Is It Right For Me? 

 

 

Buying a Franchise - Is it Right for Me?
by Lonnie Helgerson, CFE

(With a Special Bonus Section for Military Veterans!)

Are you considering a franchised business? Find out today if you are a good fit for franchising with this short and easy to read handbook. Cultivated from nearly 30 years in the franchise business - Lonnie has assembled the 10 most common assumptions and mistakes that people make while considering a franchised business.  Save yourself time, effort, and money by finding out if franchising is for you!

Order for the iPad/iPhone, Kindle, paperback, and other e-versions.  
 

Five Pennies
Lonnie Helgerson, CFE

Five Pennies

 

Five Pennies - Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

Beyond the initial legal work, basic operations manual, some training and a fancy logo to get started, what does it really take to be a successful franchise brand? To start, let me put you in the right mindset. Having a rapidly growing franchise company does not generate wealth and success. A franchisor's wealth and success are by-products of having wealthy and successful franchisees.

Learn the ten success secrets of America's greatest franchise brands on how to strategically grow your company into a franchise Mega-Brand. If you like Good to Great by Jim Collins - this book translates to "Good is never good enough, but Mega is great and sustainable. Franchise Mega-Brands continuously seek to excel to greatness. Throughout the book - don't miss the franchise Mega-Brand "Best of Class" examples that illustrate these Road Rules for successful franchising

Available from www.franchisemegabrand.com 

The Franchise Seller's Handbook 2010
Warren Lee Lewis

Akerman Senterfitt LLP

The handbook is a new resource for franchisors and franchise sellers who want guidance in plain English on the steps involved in making legal franchise sales.  For Use in the U.S. and Its Territories Under The FTC Franchise Rule And State Franchise Disclosure Laws. The handbook synthesizes thousands of pages of federal and state laws, regulations and authorities, but does not substitute for the establishment and development of clear compliance procedures by a franchisor, or for careful business and legal analysis in determining how to comply with the law in each particular situation. 

Available from Akermann Senterfitt LLP 

   
Franchisee  Motivation 
Survey Report
 
Gowlings’ Franchise and Distribution National Practice Group,  recently commissioned a national survey of Canadian franchisees to uncover information regarding their motivations to invest in a franchise. The study uncovered the attitudes and behaviours pertaining to the following: A telephone survey of 400 franchisees was conducted throughout Canada, wherein the respondent was the owner or senior manager who was the primary decision-maker regarding the franchise acquisition. The study found that 38 per cent of new franchisees are between 35 to 44 years old. Clearly, purchasing a franchise is a career choice and not just a stepping stone to retirement. Franchisors should consider emphasizing the longevity of their franchises, their renewal policies and on-going support as a potential means of enhancing a franchisee’s net worth.  

For the full report, contact –
Leonard H. Polsky (Vancouver) 
leonard.polsky@gowlings.com
(604
) 443-7627
 

 

The Educated Franchisee 

There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs!

The Educated Franchisee will show you:


How to find a franchise that is right for you
How owning a franchise can create wealth
Where to find quality franchisors
What qualities franchisors look for
How to gather information from franchisees
How to make sure the franchise makes money
How to confidently select the best franchise
The five keys to success in owning a franchise

 

To purchase,   Click here.

 

 

Joe Francis, An American Entrepreneur 

Franchising was in its infancy when a charismatic and courageous entrepreneur shrugged off analysts claims, "you'll never be able to franchise hair salons." Joe Francis proved them all wrong. He had a one-chair barber shop in 1957, and in l963 founded The Barbers, Inc. which he grew to 1,000 franchise salons world-wide. His corporation was in business for 36 years, and traded on the Nasdaq Stock Exchange.  The Barbers were rated as one of America's very top franchise companies in national publications such as Forbes, Nation's Business, Venture, Success, Corporate Report, etc. 

This IFA Entrepreneur of the Year swept up anyone willing to join him as he engendered an extraordinary work ethic in others, and achieved his lifetime goal "to make poor men rich." 

Doing business under the brand names of The Barbers, Cost Cutters, City Looks, and We Care Hair, Joe's franchise system was rated Minnesota's number one publicly-held company for the most women in leadership roles, such as corporate officers, Board directors, and franchise owners. Joe's sweat equity endeared him to many, and franchisees became fiercely loyal; some franchisees stayed with Joe for over 30 years, and several passed their businesses to their children.

$24.95 - send check payable to Florence Francis, P.O. Box 50625, Minneapolis, MN 55405. 100% of proceeds of book sales is donated to Joe Francis Haircare Scholarship Foundation --
 www.joefrancis.com 

Lead the Category! 

Lead The Category 

 

 

In Lead the Category!, Stan Berenbaum, CFE, vice president and general counsel, Ilitch Holdings, Inc. offers winning strategies, practical thoughts and easy to implement techniques on helping companies become leaders in their category.  Learn . . .  
● The problem with your mission statement
● Why transparency is not your goal
● What "jail breaks" have to do with your franchise relationship
● The three rules of employment
● The sure-fire rapid advancement strategy
● Why you should be concerned if you are taking care of your numbers
● The characteristics of great category leaders
● The best definition of franchising
● Why you should forget trust, sort of
● Why (+1) + (-1) does not equal 0
● What empty airline seats have to do with your business
● What to do if your franchisees have formed an independent franchise association
● The franchise convention success formula
Learn the secrets of franchising and business success and Lead the Category!

Click here to purchase. 

Time to Make the Donuts
Bill Rosenberg

Time to Make the Donuts cover 

Learn franchising from the franchising grand master himself. The Founder of Dunkin’ Donuts and IFA, William Rosenberg, shares his rags to riches story in his unforgettable style and voice. Starting out as a poor, Jewish kid from Massachusetts, learn how this consummate businessman built a multi-million dollar donut empire that changed the face of the retail world in the twentieth century. Bill's story is chock full of real business scenarios and real people struggling to create a lasting and successful organization. Passion, struggles, joys, disappointments,persistence and a will to succeed--it's all here. Time to Make the Donuts is more relevant than ever in these leaner, economic times. Learn how Bill kept going after his first business failed. Follow his 23 principles for success, and embrace his credo that “attitude is everything.” It will change how you conduct your business. It will change your life. $6.99 e-version now available for your Kindle, iPad. Go to Amazon.com and download instantly. Sorry. Hardcover is now sold out! Paperback version available for orders of 100 books or more. For pricing information and details, contact: Jessica Keener: jessicakeener1@gmail.com (co-author of Time to Make the Donuts) 

Franchise Sales Tipping Point: 10 Keys to Creating a Breakthrough in Franchise Sales. 

 

Historically, franchisors thrive during recessionary times.  In the past candidates would seek business ownership as a career option in bad times than when times were good.  However, this recession appears to be different.  What's worked in the past does not seem to be working as well now.  Why?  Joe Mathews, Founding Partner of Franchise Performance Group (FPG), believes we are entering into a new time where the old rules no longer apply. Mathews, co-author of Amazon's best-seller on franchising, Street Smart Franchising just released a new e-book co-written with fellow franchise consultant Thomas Scott that documents the new franchise sales winning formula for this new economy. 

This Ebook is available as a free download from http://www.franchiseperformancegroup.com/resources/ 

International Franchising: A Practitioner's Guide 

International Franchising Book July2010 

This major new title, produced in conjunction with the International Bar Association, is a concise, practical guide by leading practitioners for all those involved in planning and operating an international franchise programme, from in-house counsel to managing directors to those in private practice.  The book is divided in two parts: the first part provides general information on preparing for international franchising and the second part applies know-how and industry experience to the most popular franchise industries such as hospitality, internet and technology, services and retail. The book features contributions from Plave Koch, DLA Piper, Davis Wright Tremain, Faegre & Bensen, Hilton Worldwide, Osler, Hoskin & Harcourt, Coverall, Edwards Global Services, The Franchising Centre and Gray Plant Mooty, among many other recognised experts in the field.

 

IFA member price: £110.50; Non-member price: £130. Simply enter the code IFAIFP on the checkout page of the website to obtain your discount.

Franchising Globally
Ilan Alon

Ilan Alon Franchising Globally 

 

Franchising Globally is the first  book of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. 

Available from Macmillan 
 

Service Franchising: A Global Perspective
Ilan Alon

 

"Service Franchising" succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.

Available at: Springer Online 

Small Business Management: Launching and Growing Entrepreneurial Ventures 

Small Business Management
Co-Authors:
Justin G. Longennecker
J. William Petty
Leslie E. Palich
Carlos W. Moore 

Innovative book provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success throughout your management career. This edition's solid coverage of the fundamentals teaches not only how to start a business, but also how to manage, grow, and harvest a business. A thorough emphasis on building business plans ensures you can effectively create a plan for your own ventures.

Available at www.amazon.com 

Franchising from the Inside Out
Ed Texeira

 

"Franchising From the Inside Out" is a valuable resource for prospective franchisees. It offers an in-depth explanation of the entire franchise process including how to choose and evaluate a franchise opportunity. Ed Teixeira has dealt with over 1,000 franchisees during his 25 year career as a franchise executive and uses that experience and knowledge as the basis for this book.
The chapters on "Negotiating the Franchise Agreement", " The Franchisee Commandments" and "The Secrets to Success" represent example of the the practical advice this book contains. Franchisors can use this book to evaluate their own operation from a franchisee perspective.

Available at www.amazon.com 

Books By Greg Nathan: 

Available for purchase online at http://www.franchiserelationships.com/books 

Profitable Partnerships 

 

This acclaimed book is brimming full of practical ideas, checklists and inspirational stories to help you improve your franchise relationships and secure a bright future in the dynamic franchising industry. Regarded by franchisors and consultants around the world as the best book ever written on managing the franchise relationship.

The Franchise E-Factor 

 

Developer of the Franchise E-Factor, Greg Nathan, provides franchisors with specific advice on how to manage franchisees through each of the six stages in the Franchise E-Factor. Excellent for operations and field staff.

Franchisor's Guide to Improving Field Visits 

 

In this new guide, Greg Nathan provides franchisors with hundreds of ideas to ensure your field visits really count. As with all our publications the information is practical and based on sound research.


 

The Guide to Franchising
Martin Mendelsohn

 

The Guide to Franchising is a comprehensive guide to all aspects of franchising. Not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised? The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties.

The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world.

http://hed.thomsonlearning.co.uk/students/product.aspx?isbn=1844801624
 

Legal Aspects of Selling and Buying (3rd edition)
Philip F. Zeidman

 

This unique format gives you practical answers to the most frequently raised questions in antitrust, franchising and distribution law. Designed as a deskbook, it also acts as a reference treatise. Organized by how questions arise in business and law, chapter titles and subheadings are in the form of questions, and are followed by succinct, authoritative answers. Extensive footnotes provide expanded discussions for further research, with citations and cross-references to authority.
Whether you are an antitrust lawyer, general practitioner, house counsel or involved in a trade association, this reference will guide you in fielding questions from clients, as well as serve as a reliable reference in conducting transactions and managing disputes. This treatise will help you answer questions about: whether the seller must sell and with what restrictions, sales to a competitor-buyer (when the seller competes with the buyer), franchise sales and franchising relationships: new authority and new proposals, and divergent approaches by federal and state antitrust enforcers.

Contact information
West Thomson Publishing http://west.thomson.com/product/13974126/product.asp 

Harvesting Intangible Assets 

Harvesting Intangible Assets 

 

Whether you call it harvesting intangible assets or intellectual property management, franchisors and growing companies must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. 

In his new book, Harvesting Intangible Assets, long time IFA member and resource Andrew J. Sherman, a partner at Jones Day, author and professor, shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.
 

Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest. 

To order the book: 

Franchising & Licensing -Two Powerful Ways to Grow Your Business in Any Economy, 4th edition
Andrew J. Sherman

 

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:

  • creating market-responsive sales, marketing, and globalization strategies
  • raising capital, structuring agreements, and protecting intellectual property
  • meeting regulatory, legal, and employment standards
  • establishing quality control and compliance measures
  • assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.

Contact information:
American Management Association
http://www.amanet.org/books/catalog/0814472222.htm 

KFC In China:
Secret Recipe for Success
Warren K. Liu
KFC in China 

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy. All royalties derived from the sale of this book will go to assisting needy children and youths in China with the continuing pursuit of their education.

Available from www.wiley.com

Public Relations for the Franchisee: How to Create Your Own Publicity
Lisa Bernfeld

uploadedImages/Lisa Bernfeld book cover.jpg 

A wealth of how-to information on ways to generate business and positive public relations. Chapters contributed by franchise executives, public relations and marketing experts.
Contact information:
Lisa Bernfeld
Bernfeld & Associates
Phone: (310) 556-3227
Fax: (310) 556-3249
Email: lbernfeld@aol.com 

Franchising for Dummies
Dave Thomas & Michael Seid, CFE

 

You may think you know something about franchising because you probably shop and eat at franchised locations every day. But over the years, myths have developed about franchising, its rate of success, and its ease of entry. Managing or growing a franchise system can be tricky, but if you have the knowledge and motivation you can make it work. With Franchising For Dummies, the late Dave Thomas - founder of Wendy's and a franchising legend - will show you how to make franchising work for you.

No matter what aspect of franchising interests you, you must still be familiar with the process of evaluating, buying, running, and selling a franchise. Franchising For Dummies will help you deal with these key elements and show you how to make the most of your investment of time and money in this area.

Contact information:
John Wiley & Sons, Inc.
www.wiley.com/WileyCDA/ 

The Complete Idiot's Guide to Franchising
James H. Amos, Jr., CFE

 

An easy-to-understand explanation of how franchising works; the inside track on what you need to know to select and run a successful franchise; complete profiles of more than 500 franchises for you to explore.

http://www.idiotsguides.com
800-788-6262 (for individual orders)
800-847-5515 (for volume/wholesale orders)

Street Smart Franchising
Joe Mathews, CFE
 

This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books. Available at www.amazon.com
Stop Selling...
Start Clicking
Flo Schell, EdM
stopsellingstartclickingsmall 

Congratulations! You’re the owner of a franchised or independent business and you love what you do. But now you realize you have to be a salesperson, too! Much as you’d like your business
to grow, you know it will not grow by itself. You’re eagerly searching for a way of selling that is easy and comfortable for you. Wouldn't it be great to have a sales process that allows you to
sell yourself, your products, and your services in a way that feels natural and comfortable?
This proven model allows you to be yourself, come from your best place, and create solid, repeatable results on a large scale.

Available at www.stopsellingstartclicking.com and at www.FloSchell.com (bulk pricing available for franchise companies and their personnel)

Help Your Banker Say Yes 

Help Your Banker Say Yes 

The single biggest issue facing existing and prospective business owners today is lack of financing. And nowhere is that problem more pronounced than infranchising. According to the International Franchise Association (IFA), by mid-2009 access to credit for franchisees was off by 40% from the previous year.

But help is on the way, thanks to a new e-Book by Dr. John P. Hayes, founder of Franchisemastermind.com, and Geoff Seiber, CEO of FranFund. The veteran franchise professionals have teamed to produce a step-by-step guide designed to help existing and prospective franchisees as well as other small business owners navigate the wicked twists and turns on the road to financing.

More information on How To Make Your Banker Say Yes!, as well as details about how to reserve advance copies of the e-Book can be found at bcafranchising.com

So You Want to Franchise Your Business
Harold Kestenbaum and Adina Genn

Soyouwanttofranchiseyourbusiness 

This book brings a new perspective to the franchise bookshelf, offering a truly hands-on approach geared specifically toward franchisors. This guide gives entrepreneurs the tools they need to become the next household name; offers a hands-on approach geared specifically toward franchisors - not franchisees - that will help grow their businesses; provides a road map to franchising success by walking readers through the franchising process step by step.

About the authors: Harold Kestenbaum has specialized in franchise law for more than 30 years, working with more than 100 franchise concepts. Adina Genn is an award-winning journalist who's written for The New York Times and the Long Island Business News. The SBA named her the Small Business Journalist of the Year in New York in 2007.

Available at www.entrepreneurpress.com 

Trust is Everything: Become the Leader Others Will Follow 

Dr. Aneil Mishra and
Dr. Karen Mishra.

Trust is Everything 

This is a book for anyone who wants to be a more effective leader or manager by building trust with others. This book is based on interviews and survey research on how leaders buildl trust with employees, customers, and colleagues. Features the family that founded and manages Two Men and a Truck International based in Lansing, Michigan. Mary Ellen Sheets, the founder of the business, set the tone for a trustworthy business when she started it all with just a $350 investment in a used truck and gave all of her first-year profits to charity. Since their humble beginnings, this family has put reliability and compassion into a previously unreliable industry. Available at http://www.lulu.com/content/2196924 or at www.amazon.com 

Franchising DVD 

Franchising DVD cover 

23 minute DVD discussed the franchising industry structure of product-trade name and business-format franchises. Outlines advantages & disadvantages of going into business as a franchise compared to being an independent operation. Includes in-store footage and interviews with franchisors as to why they elected to expand operations through franchising rather than internally financed growth.  2010 edition.  Available - devisuals@aol.com; or call 800-736-6438.

 

Own Your Business, Own
Your Life!

Phil Wilkins

Own Your Business, Own Your Life! - By Phil Wilkins 

Despite a high-paying job in the corporate world, Phil Wilkins had super-sized dreams of owning his own business. He went from just having a dream to building one of America's most successful McDonald's franchise empires in less than 10 years.

In this entertaining and thought-provoking book, Wilkins shares his tried and tested 21 strategies for overcoming the mental, financial, and emotional obstacles standing between readers and their own million-dollar business. Mixing inspirational anecdotes with hard-knock lessons from the frontline, Wilkins will guide readers step-by-step through the adventure of business ownership.

Available at www.philwilkins.com or www.acanthus.com 

Grow to Greatness
Steve Olson

uploadedImages/Franchise_Industry/IFA_Store/FUMG_GrowtoGreatness.jpg 

This breakthrough book, Grow to Greatness, has instantly become the must-read, essential guide on how to build a world-class franchise system--faster! This book contains advice and proven step-by-step systems and processes for emerging and established franchisors, as well as for anyone considering franchising a business.

Available at www.franchiseupdate.com/growtogreatness or www.amazon.com 

 

 

From Wall Street to Main Street
Dan Cordoba

 

Daniel Cordoba's book, From Wall Street to Main Street helps you understand what sources you can use to circumvent the bank lenders.  This is great news for both franchisors and prospective franchisees. By turning your 401(k) into a self-directed IRA, you can accomplish many things that you couldn’t through the traditional lending process found in most banks.  This book explains the why and how relating to self-directed IRAs and the legal ramifications as well.  This book is available at www.AssetExchangeStrategies.com or at www.DanielCordoba.com 

 

 

 

• Fundamentals of Franchising, 3rd Edition (5620126) 

• Fundamentals of Franchising -Canada(5620107) 

 

• Annual Franchise and Distribution Law Developments, 2008(5620128) 

• Fundamentals of International Franchising (5620083)

• The FTC Franchise Rule (5620125)
• Antitrust Handbook for Franchise and Distribution Practitioners (5030510)
 

 

• Franchise Desk Book 2nd edition (5620123) 

• Franchise Law Compliance Manual (5620079) 

 

• The Intellectual Property Handbook
(5620116)
 

• International Franchise Sales Laws (5620119) 

 

These can be ordered directly by contacting the ABA at:

1-800-285-2221
1-312-988-5522

www.ababooks.org
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Books Available from Source Book Publications:
www.sourcebookpublications.com 

 

• Bond's Franchise Guide 

• Bond's Minority Franchise Guide 

 

• How Much Can I Make 

• Tips and Traps When Buying a Franchise 

 

• Bond's Top 100 Franchises 

• The Economics of Franchising 

 

• From Ice Cream to the Internet 

• Master Franchising 

 
• The Franchise System 

• Franchise Law