International Development & Operations
International franchising, which was once limited to the largest of franchisors, has become part of the business plans of franchisors of much more modest size and is now found across the full spectrum of industries where franchising is used. In IFA surveys of its franchisor members, roughly 80 percent responded that they already do, are planning to begin or will accelerate international franchising, and that it is important to their company’s future.
Areas of mentorship may include:
• When are you ready to go international
• Positioning your franchise to grow internationally
• International development models
• International development strategy and picking markets
• Managing international operations
John Kersh, Chief Development Officer, Pure Barre
John Kersh joined Pure Barre in 2017 as Chief Development Officer.
John previously served as the Vice President of International Franchise Development for Self-Esteem Brands, the franchisor of healthy lifestyle brands Anytime Fitness and Waxing the City. In his eight years with Anytime Fitness, John grew their international footprint from a handful of gyms in Canada to over 1,000 locations in 25 countries. Prior to joining Self-Esteem Brands in 2008, Kersh spent 3 years developing a start-up franchise in Brazil called Citrus Gym. From 1992 until 2004, Kersh was the Director of International Development for the International Health, Racquet & Sportsclub Association (IHRSA). Kersh began his career in 1989 working in the hospitality industry as the Director of Convention Services for the Boston Convention and Visitors Bureau. Kersh has served as a member of the International Committee of the International Franchise Association, and holds a Bachelor of Arts in Communications from Michigan State University.
Ned Lyerly, CFE President, International CKE Restaurants Holdings, Inc.
Ned Lyerly was named President, International in Spring, 2014. As the company’s senior international executive, Lyerly leads the company’s international division and has been instrumental in its growth to 600+ restaurants in more than 30 countries. Prior to his current role, Lyerly was the company’s Executive Vice President of Global Franchise Development where he oversaw franchise development for the Carl’s Jr. and Hardee’s brands in the United States and around the world. Over his 30 year career with CKE, Lyerly has held positions in many functional disciplines including: Senior Vice President International, Vice President International, Director - International Finance and Marketing, Director – Domestic Finance (Hardee’s Food Systems, Inc.), Manager of Financial Planning and Analysis (Imasco USA, Inc. / Hardee’s Food Systems, Inc.). Lyerly is a Certified Franchise Executive and Former Chair of the IFA’s International Committee.