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IFA Partners with Direct Technology Innovations for Merchant Services Program

For immediate release
Contact: Alisa Harrison, 202-628-8000

WASHINGTON, Jan. 21, 2010—The International Franchise Association has named Direct Technology Innovations (DTI) as the association’s preferred vendor for a wide range of merchant service and credit card processing programs.   The new service will be launched at IFA’s 50th Annual Convention in San Antonio, Feb. 5-8.

“IFA welcomes our new partnership with DTI to offer a wide range of cost-saving merchant service programs to IFA members,” said Matthew Shay, IFA president and CEO.  “This program can help IFA members reduce their operating expenses, streamline their payment processing systems and build brand loyalty.

IFA selected DTI after completing an RFP process last fall.  Companies that responded were evaluated on 25 specific requirements including –
comprehensive services, competitive rates, widest range of equipment options and broadest scope of services, including field support, training and technology. 

DTI was founded in 2001, and operates in all 50 states with regional offices in Fort Lauderdale, Nashville, Dallas and Seattle.   DTI has over 90 employees and currently handles an annual processing volume of $2.7 billion.  DTI offers a full range of merchant services including –  Debit Card Processing, Credit Card Processing, EBT Services, Electronic Check Verification, Gift/Loyalty Cards, POS Software integration (all major brands), Internet Processing, Mail/Telephone Orders, Virtual Terminals, Telesales/Call Center Integration, Free Standing Terminal and Wireless Terminal Deployment, Mobile Ticketing Solutions, Kiosk Integration, Click To Go online ordering, Video Surveillance, and Credit Card Terminal Leasing & Rental Programs.   

Since 2001, DTI has created and implemented many innovative merchant programs, including Click to Go Online Ordering ®, which was developed to cater to small and medium sized restaurants, as well as national chains and franchises.  Other successful programs include the Swipe N Go ® Program and Mobile Ticketing Solutions. ®

“DTI is very pleased to make our arsenal of credit card processing services and our first-class customer service available to all IFA members, large and small franchisors and franchisees with one or hundreds of stores,” said Michael Slominski, DTI vice president, Portfolio Management..  “We can demonstrate cost-savings and ‘best practices’ that will improve the bottom line and speed up payment processing for many franchise businesses.”

For more information on DTI and innovative merchant payment solutions, please visit, or contact Michael S. Slominski, Vice President, Portfolio Management at (800) 724-7000 Ext. 461 or email him at


About the International Franchise Association 
The International Franchise Association, the world’s oldest and largest organization representing franchising, is the preeminent voice and acknowledged leader for the industry worldwide. Approaching a half-century of service with a growing membership of more than 1,100 franchise systems, 10,000-plus franchisees and more than 500 firms that supply goods and services to the industry, IFA protects, enhances and promotes franchising by advancing the values of integrity, respect, trust, commitment to excellence, honesty and diversity. For more information, visit the IFA Web site at