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For immediate release
Contact: Alisa Harrison, 202-628-8000

WASHINGTON, D.C.  Feb. 8—Ronald Harrison, CFE, an ardent advocate of diversity within the franchising industry and the International Franchise Association, will be honored as the recipient of the William Rosenberg Leadership Award during the association’s 50th annual convention, conducted in San Antonio.

The William Rosenberg Leadership Award honors those who have made significant contributions to franchise education and to the IFA Educational Foundation through such activities and services that include research, teaching and fund-raising efforts.  Rosenberg, founder of Dunkin’ Donuts, was also a co-founder of the trade organization.

Harrison joined the Pepsi-Cola family in 1960 serving more than 40 years in key senior management positions prior to retiring in 2004 as senior vice president for external affairs and a special assistant to the chairman of PepsiCo.  He has been an active leader on the corporate advisory boards of the Congressional Black Caucus, the U.S. Hispanic Chamber of Commerce, the National Council of La Raza, the National Urban League and the National Puerto Rican Coalition.  Harrison has served as a board member and trustee of the National Hispanic Corporate Council, the Executive Leadership Council, the Cuban American National Council and the College of New Rochelle.

Harrison chaired IFA’s Minorities in Franchising Committee in the early 1990s to help IFA members better understand multi-cultural markets. In that role, he oversaw development of the Minority Franchising Alliance, a collaborative effort between IFA members and community and government organizations to help increase the awareness of franchising among minority communities.  As chairman of the IFA Educational Foundation from 1996-1998, he spearheaded efforts to develop and fund special programs to enhance educational opportunities for minorities, including the Pepsi scholarship program and the Pepsi Entrepreneurship Program working with minority youth through Distributive Education Clubs of America at the high school level and Students in Free Enterprise at the college level.  As 1999 IFA chairman, he encouraged members to enhance their focus on multi-cultural issues and opportunities.


About the International Franchise Association 
The International Franchise Association, the world’s oldest and largest organization representing franchising, is the preeminent voice and acknowledged leader for the industry worldwide. Approaching a half-century of service with a growing membership of more than 1,200 franchise systems, 10,000-plus franchisees and more than 500 firms that supply goods and services to the industry, IFA protects, enhances and promotes franchising by advancing the values of integrity, respect, trust, commitment to excellence, honesty and diversity. For more information, visit the IFA Web site at

Editor’s Note: To request a JPG of Ronald Harrison, CFE, contact the IFA Media Relations Department at 202-628-8000.  CFE is a designation of the IFA Educational Foundation’s Institute of Certified Franchise Executives.  To learn more about CFE programs, visit