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For immediate release
Contact: Alisa Harrison, 202-628-8000

Former Military Personnel May Enter Franchise Show Free,
Explore “VetFran” Start-up Discounts, Incentives

WASHINGTON, D.C. Feb. 11 – Returning to civilian life is a major challenge for many U.S. veterans, but those seeking to own their own small businesses may find the path smoother by considering franchising as an option. 

On display at the Washington, D.C. Convention Center for three days beginning March 20 will be more than 150 franchises featured during the 18th Annual International Franchise Expo, more than 40 of whom are VetFran program participants volunteering to offer financial incentives, typically reduced initial franchise fees, to aid veterans in their efforts to become small-business owners.  According to a recent IFA survey, more than 1,200 veterans have used the discounts to acquire franchises since 2001. Currently, there are over 360 companies participating in the program.

Veterans will be admitted to the show free of charge to investigate the wide range of companies such as Expedia Cruise Ship Centers, Honeybaked Ham Co. and Café and Little Caesars Pizza.  A free seminar, “Franchising 101 for Veterans,” will also be offered Saturday, March 21, to help guide veterans in their decisions.

Honored by the U.S. Dept. of Veterans Affairs for its efforts to aid veterans in becoming small-business owners, IFA receives no government funding for VetFran.  A current list of the participating companies and the discounts they offer is available at IFA’s under “VetFran Directory.”

Conducted by MFV Expositions, the event is one of several trade shows designed to spotlight ownership opportunities available in the rapidly-growing franchising industry. Today, nearly one million franchised establishments are operating in communities across the country.  An IFA Educational Foundation study, conducted by PricewaterhouseCoopers, revealed that franchised businesses provided more than 21 million U.S. jobs and contributed more than $2.3 trillion to the U.S. economy between 2001 and 2005.

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Editor’s Note: Press credentials will be available for legitimate news media representatives with a limit of two journalists per company. Send requests to Alisa Harrison

To view the IFE Digital Press Kit, please visit, click News / Digital Press kits.