Emarat, the UAE’s leading National Petroleum retailer was
established by the United Arab Emirates Government in 1981. Today, Emarat
operates around 170 service stations with 85 convenience stores. Emarat prides
itself on providing the best customer service and a rewarding shopping
experience. From state of the art stations to our unique customer service, we
are committed to making people’s lives better.
Since day one, Emarat’s mission has been to offer the best
products and services at affordable prices. As a result, we were the first
Corporation to introduce fresh coffee at our service stations, the first to
design a unique bakery concept for our customers, and now, the first UAE
Organization to offer you the chance to be a Freshplus and Bakeria franchisee.
Designed as a stand-alone concept, Freshplus convenience stores
offer you an ambience that is second to none. The diversity of its fresh food
can be complimented with a large range of freshly baked products from Bakeria
and with a range of hot and cold beverages from Café Arabicca. The brand itself
provides a shopping experience that is suitable for business and family
customers, focusing on value and quality. The store provides wide range of
products demanded by customers at fair prices within a pleasing and customer
friendly environment. The product mix is flexible and in line with the location
of the store. Everything is designed around efficiency and speed of service,
the primary objective for customer satisfaction.
Why choose Emarat as your
franchise partner?
A Wealth of Experience
Emarat’s vast experience in the market provides a proven
business model for investors and a chance to be part of a large network that
gives stability and support to all of its franchisees.
Staff
Training
The Franchisee and their
appointed manager will receive up to six weeks of intensive training. Franchisee staff will receive up to four weeks
of training in dedicated training facilities as well as on the job.
Operations
Regular visits will be made by an experienced field
representative to ensure the operation is running smoothly and specialist
support teams for each brand can provide any assistance that may be required.
Comprehensive Training and
Operations Manuals
Developed with many years of practical experience, our
manuals have been designed to provide a basis for ongoing training as well as
provide answers to intermittent operational issues and questions.
Site Selection and Shop
Fitting
The old adage “location,
location, location” is very important. The Franchisee is provided with
comprehensive guidelines to assist shop selection and ultimately all locations
have to be approved by the franchisor.
Marketing
The Franchisee will participate in at least six major
promotions annually as part of the Corporation’s network, in addition to a
constant supply of marketing support materials.
Point of Sale System
Systems and IT are the heart of every modern retail
business. Emarat has invested heavily in IT to ensure strong support and
relevant data for the franchisee.
Opening Support
The opening is one of the most important elements in any
new business. Emarat provides a comprehensive opening package including
marketing materials and special opening offers.
New Product development
A business that does not develop and innovate will
eventually cease to exist. Emarat has a long history and leads the industry
with new and exciting products and innovations.