THE FOOD IS THE FRANCHISE
Over the last 65 years, Carl’s Jr.® has built a reputation as America’s premier burger chain, and is known as the place to go for big, juicy, delicious charbroiled burgers. Today, there are more than 1,249 Carl’s Jr.® restaurants worldwide, with more than 500 dual-branded Carl’s Jr.®/Green Burrito® restaurants. Carl’s Jr.® is focused on constant innovation and a desire to satisfy the tastes of young, hungry consumers through its premium menu and edgy, memorable advertising. Carl’s Jr.® is known for introducing the 100% Black Angus beef Six Dollar Burger® line, which includes favorites like the Teriyaki and Jalapeño. Carl’s Jr.® is part of CKE Restaurants, Inc., franchisor and operator of more than 3,163 restaurants in 18 countries.
The Carl’s Jr.® menu is designed to give fast food customers what they want: bigger, better burgers. Our menu features a line of gourmet 100% Black Angus beef burgers. The premium burgers at Carl’s Jr.® are deliciously complemented by our line of Hand-Scooped Ice Cream Shakes & Malts™ made with real ice cream. The Carl’s Jr.® menu also includes delicious, high-quality, whole-breast chicken sandwiches, indulgent salads and craveable breakfasts. Our breakfast favorites include the Breakfast Burger™ and the Loaded Breakfast Burrito. Carl’s Jr.® restaurants can be dual-branded with Green Burrito®, adding a Mexican-style menu to broaden appeal and increase transactions.
BRANDING IS THE KEY
Our marketing strategy has always been as innovative and focused as our business strategy, resulting in one of the strongest and most recognized brands in the industry. Carl’s Jr.® advertising is designed to be seen and remembered, with cutting-edge campaigns that are humorous and provocative. We are leaders in social media marketing with large followings on sites like Facebook and Twitter.
INNOVATION IS THE DIFFERENCE
Our innovative menu strategy is focused on developing premium, sit-down restaurant-quality menu items that offer the convenience and value of fast food. With significant enhancements to the customer experience such as partial table service, Carl’s Jr.® provides a quick-service experience – Six Dollar Service® – that consistently matches the menu quality.
FRANCHISE GROWTH IS THE FUTURE
Franchise growth is the future of the Carl’s Jr.® brand. Franchisees play a major role in the success of our brand, and we believe in maintaining strong business relationships with our franchisees, listening to their ideas and offering outstanding support. We are dedicated to helping franchisees build growing restaurant operations that are sustainable for the long term. To this end, the strategy and core positioning of the Carl’s Jr.® brand is oriented to building top-line sales that support franchise profitability via best-in-class products, service and marketing.
To learn more about the Carl’s Jr.® franchise opportunity, call 866.253.7655 or go to www.CKEfranchise.com .