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Alamo Drafthouse Cinemas Franchise Information

Business Established: 1997
Franchising Since: 2003
Franchised Units: 6
Company Owned Units: 3
Start-up Cost: N/A
Total Investment: $1,275,000 to $2,025,000

COMPANY DETAILS

Description

For over 11 years, The Alamo Drafthouse Cinemas has provided a unique combination of theatre and restaurant, showing first-run and independent films while offering in-theatre food and beverage service that includes an extensive menu of freshly prepared appetizers, sandwiches, pizzas, and salads, as well as a wide selection of hand-crafted beers and great wines. We are the only concept in the growing cinema-eatery category that is franchising. The typical Alamo Drafthouse Cinema has four to ten screens that resemble traditional movie theatres except rows of seats alternate with bench-style tables. Individual theatre seating ranges from 75 to 320 seats. First-come, first-serve seating begins approximately 30 to 40 minutes prior to show time. Customers are encouraged to arrive early to enjoy the pre-show entertainment. Instead of a barrage of advertising, a variety of short films are shown that change on a regular basis, some with tie-ins to the feature film. “We're proud of the fact that we don't show any advertising,” President and CEO John Martin said. “People don't want to pay for a movie and then be bombarded with 15 minutes of dancing candy and fountain drinks.” Once seated, customers order from the menu and the friendly wait staff brings the food to their seats. Customers can continue to order by writing their request on paper and attaching it to clips on each table. Waiters quietly collect and deliver those orders without distracting from the movie. All tabs are closed before the film ends.

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CONTACT INFORMATION

Craig Paschich
COO
Allison Marshall
Franchise Relations Manager
612 East 6th Street
Austin
TX
78701
(512) 219-7800
(512) 532-0820

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TRAINING

Training will cover the areas of administrative procedures, unit operations and maintenance, product ordering, suggested pricing guidelines, sales/marketing, promotions, and much more. You or your management team will take part in on-the-job training which will give you hands-on familiarity with operating an Alamo Drafthouse franchise. An experienced field manager from Alamo Drafthouse Cinemas will be on hand to provide on-site assistance both before and after your grand opening.

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QUALIFICATIONS

We’ve identified some of the qualifications that a successful candidate should possess. First, we are seeking sophisticated business people. Experience with operating high-volume restaurants is a plus. You should be knowledgeable in the areas of real estate, business costs, and operations. Naturally, a love of film is an important quality, as are maturity, stability and high personal standards of honesty, integrity, and excellence. In addition, you or your investor group will be needed to meet minimum financial standards. The estimated initial investment for a single Alamo Drafthouse Cinema is between $1,275,000 and $2,025,000, including a $75,000 franchise fee. Area developers pay a development fee of $10,000 for each venue that is credited to the franchise fee due for each additional venue.

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